To start or to not to start, that is the aspiring entrepreneur’s question

Many books on startups and business talk about how there are right and wrong reasons for starting a business. So, we asked a handful of successful founders about their reasons and the thought-process behind starting their business.

Farri C | Fashion Designer, Motivational Speaker,Mental Health Advocate

Honestly, I never desired to work a 9-5. I always knew I was different & wanted to do something more & leave an impact, I just felt for a very long time that I wasn’t good at anything until my first year of college, while in class I thought to myself “this can not be my life” so one day after classes I went to Walmart & purchased a 100$ sewing machine, this was in 2018 & that’s when everything began. Read more>>

Montrea Hawkins | Realtor®, Lifestyle Specialist

I became a realtor because I have always had a passion for helping people find the perfect place to call home. My passion for real estate was ignited through my 10-year tenure in property management. I enjoy the idea of guiding clients through such a significant life decision, whether it’s leasing, purchasing their first home or selling a property to move on to new opportunities. Real estate is also a very dynamic field that allows me to combine my interest in property, architecture, interior design, and financial growth with the chance to build lasting relationships with my clients. In so many ways, it’s an incredibly rewarding industry. Read more>>

Margaret South | Writing Coach

I had great opportunities in the movie business. I learned some important skills, but also meaningful life lessons that have stayed with me as I run my own business now. I’m able to take all my gifts and coach writers to enjoy the writing process and to be the best they can be. Read more>>

Elly Pagán | Pet Sitter, Pet Nurse, Artist & Mom

I started working at a young age. By 16 years I was already working for someone else. Always working for private and commercial companies. Feeding someone else’s belly while I struggled to get by. I told myself, one day, I’ll be my own boss. After much research and savings, I was able to get my business up and ready. Read more>>

Ashley & O’teesha Hughes & Cornelius | Co-Creators of Lyrically In Tune

Lyrically in Tune was created by two friends who have a shared love for music, culture, and good times. What started as casual conversations about favorite songs and unforgettable concerts quickly turned into a vision: a space where music lovers could vibe, connect, be competitive, and sing some of their favorite songs. As true fans of Hip-Hop and R&B music, we felt the need to create a game that wasn’t just about listening to music but about creating an experience that everyone could enjoy together. Read more>>

Greg Mike | Artist + Designer

Starting my own business was a gradual process, one that came from a mix of passion, drive, and a bit of necessity. My journey as an artist taught me that creativity can be limitless, but sometimes finding the right environment or resources to grow can be tough. I saw that challenge firsthand, not just for myself but for so many artists who were incredibly talented but lacked a space that could amplify their work. I felt compelled to create a platform that could bridge that gap—a place that would support artists, foster community, and inspire others to push their creative boundaries. Read more>>

Dr. Merita Mccalister, Drph, Lmsw | Founder

Lula’s Legacy of Love Foundation is a nonprofit 501(c)(3) that stands as a heartfelt tribute to the enduring memory of Mrs. Valerie Marie McCalister (Brown), a beloved figure deeply cherished by all who knew her. Our foundation was born out of the profound love and affection we hold for Valerie, known affectionately as Lula by me, her daughter, and as Tubby or Auntie by many others. Read more>>

Dipal Itchhaporia | Charcuterie Artist

When I founded Cheese and Crumbles in 2023, it was a decision rooted in passion, resilience, and a love for bringing people together. After over 13 years in HR, I was unexpectedly laid off from my dream job in early 2023 due to the industry-wide tech layoffs. It was a turning point—a moment to redefine my next steps. While seeking new opportunities, I chose to channel my passion into something meaningful: food.
My husband, my greatest supporter, encouraged me to explore my love for crafting and decorating charcuterie boards—a blend of creativity, taste, and presentation that has always brought me joy. Although I didn’t initially know how to navigate the business side, through research, connecting with mentors, and sheer determination, I learned the ropes and began this exciting journey. Read more>>

Corey Stephens | BBQ Expert and Restaurateur

Starting Luckey’s BBQ Place was in my blood! Spending time in prayer and asking for guidance and wisdom is first and foremost for me and my family. I also had to consider, my thought process a few key components:
1. If I didn’t have a genuine love for BBQ I wouldn’t be here. Passion is critical because running a restaurant can be tough, and having a deep connection to the food keeps my motivation high. Read more>>

Alyse Braddy | UGA ‘24 Grad & Owner of Leci’s Boutique

I wanted to start my own business because I have always had a deep, personal love for fashion. I saw a hole in the market when it comes to affordable and unique fashion tailored specifically to sorority girls. There are plenty of boutiques in Athens, but as a former sorority member, I always struggled to find dresses and clothing for the various events we had throughout the year. As a fashion merchandising major, I had the proper foundation, resources, and knowledge to start my own boutique. I worked diligently for a majority of my undergrad and saved every penny to finally chase my dreams and open “Leci’s.” Read more>>

Dr. Natalie Coleman | The STEM Unicorn

I started my business after I had an epiphany about my purpose. I knew I was the bridge for generations after me to see themselves in Science, Technology, Engineering, Art and Math (STEAM). I started part time and spent many days “failing fast”. I constantly tried new programs, new staff, new ideas knowing that one or a few of them would resonate and be a solution to some problem. Read more>>

Forough Vakili | Founder & Executive Chef at Le Bon Nosh

Le Bon Nosh was born from a desire to bridge the gap between how people live and how they eat. I’ve always been passionate about food’s ability to nourish not just our bodies but also our connections with others. After working in chemical engineering and then spending time honing my culinary skills in France, I realized I wanted to create a space that celebrates simple, fresh and seasonal ingredients while fostering a sense of community. Read more>> 

Siyani Boyd | CEO GRVY Wear

Originally I started my brand because I had a knack for making my clothing designs, About two years in I started suffering from depression before I understood what it was. Then 2020 hit, and I started suffering from intense depression and anxiety. It was then I decided to shift the focus of GRVY Wear to advocacy and awareness of Mental Health. Read more>>

Michaela Herring | Licensed Esthetician specializing in corrective skincare, brows, and hair removal

My primary motivation for starting my own business was the desire to monetize my passion for skincare. I love exploring the science behind skin health and witnessing firsthand how the addition or removal of an ingredient can transform someone’s skin. Read more>>

Earnest Jackson Jr. | Owner

I started True Vine Services because I wanted to build something meaningful that could eventually be passed down to our children. For me, this business is about more than just making a living—it’s about being creative, innovative, and helping other families enhance their homes. Residential exterior lighting seemed like the perfect fit because it brings both creativity and practicality together. I love how lighting can transform outdoor spaces, creating warmth, ambiance, and making those family gatherings even more special. It’s about more than just installing lights—it’s about helping people make their homes shine, inside and out. Read more>>

Jerome Lewis, Mba, Pmp | Executive Director

My thought process behind starting Them2us was really about creating mentorship opportunities through networking. In today’s world, collaboration is key. We have to work together, supporting our brothers and sisters because you never know what kind of help we can offer one another. When I started my missions to Africa, it honestly changed my perspective on life. After my first mission, I realized that even one person in this big world can make a difference. That impact you make becomes your legacy, and that’s what drives me—creating meaningful, lasting impact. Read more>>

Matteson Rushing | Owner & Proprietor

Starting my own business was truly an accident. I had been a barista for a few years and really enjoyed it, so when I was asked to put together a business plan for a class in college, a coffee shop was what first came to mind. I described a mobile coffee unit that serves pastries, gelato and gourmet espresso. I received and A for the project and my parents thought this was actually a great idea. My mother decided to start looking at vintage trailers right away. We found a 1950s style Shasta trailer already equipped with a La Marzocco espresso machine, gelato freezer and Bunn coffee brewer. It was perfect for us. It was like something told us that it was “meant to be”. Read more>>

Auc Central | Social Media Platform

We weren’t sure the direction we wanted to go once we moved down to Atlanta back in 2021, but we received a scholarship to attend CAU for grad school and everything changed. Once we begun to attend, we saw that there was a lack of information being shared with students and many didn’t know what was going on, so we started The AUC Central, LLC. to fill that void and to make sure students are never in the dark with what’s happening academically and culturally around the Atlanta University Center Consortium (CAU, SPELMAN, Morris Brown, and Morehouse). Read more>>

Georgia Hudson | Travel and Financial Consultant

When I decided to start my business, I wanted to create something that reflected my personal passions and values, while also addressing real needs I saw in the community. Travel has always been something I love—it’s more than just a hobby for me; it’s a way to explore the world, experience new cultures, and enjoy life. I wanted to offer people the opportunity to do the same, whether it’s a dream vacation or just getting away for a weekend. Read more>>

Jasmin (jazzie) Banks Price | Owner and Executive Pastry Chef of Simple Sweets By Jazzie B

When I made the decision to start my small business selling my baked goods, I initially found myself uncertain about where to begin. Lacking knowledge of the process, I was intimidated by the unfamiliar territory. I struggled to find the right resources and guidance, which was one of the most challenging aspects. Building a business is undoubtedly stressful and can feel overwhelming at times, but I’ve learned that time and patience are key. These qualities allow you to grow your brand and establish your business in a way that aligns with your vision. Read more>>

Eslin Simon | Master of Public Health professional & Events Caterer

Starting my own business was something that came naturally to me, rooted deeply in my love for cooking, which began at a very young age. I remember being just 3 years old, sitting quietly in the corner of my grandmother’s kitchen, watching her cook with such care and love while my siblings and cousins played outside. The warmth of the kitchen, the aromas, and the joy of seeing her prepare meals for our large extended household brought me so much comfort. I was captivated by how she could create something that brought everyone together. Read more>>