We had the good fortune of connecting with Tanisha Coffey and we’ve shared our conversation below.
Hi Tanisha, we’d love to hear more about how you thought about starting your own business?
Being an entrepreneur wasn’t something that I ever considered before I actually became an entrepreneur. It wasn’t on my radar at all. I was raised to go to college and get a good 9 to 5 job. So, that’s what I was focused on. But, when I finished my first post-grad program and I couldn’t get a job in my field, freelancing seemed like my only option. So, I started using what I had learned in the program–I trained to be an advertising copywriter–to get work on my own. Forming a business and stepping fully into entrepreneurship was a natural progression from there.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
When I started my business, I was focused on one thing: survival. It never dream of owning a big company with a lot of employees working for me. I never wanted to be someone’s boss. My dream was to have enough to support myself, plain and simple. Over the years, there have been times where that was easy…as well as times when it was hard. I’ve had times when I could pay the bills, and times that I couldn’t. Those were very scary times. The fear of, “What if?” was always almost unbearable. And, in those times, I always doubted what I was doing. I’d think: “You need to go get a job.” Sometimes I’d look and apply…but after hearing about a friend who was working a 9 to 5 who was having the same struggles, I’d have a moment of clarity, realizing that financial uncertainty could happen whether I was working for myself or someone else. My mindset would shift into high gear, I’d shift from fear to F.E.A.R. (face everything and rise) mode, and I’d come up with a plan to rev business back up. It’s definitely been a rollercoaster ride but, you know what? It’s 15+ years later and I’m still here, growing the The Lofty Entrepreneur brand as well as two other brands–Rock Solid Financial and Real Estate Secrets. The ups and downs, the bumps and bruises along the way, they’ve all shaped me into the person that I am…and I think I’m a much more formidable woman because of becoming an entrepreneur that I would have been had I not become one.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I’m pretty low-key these days and constantly in “mama” mode. So, a “girls’ week” would be awesome! I’d want to hang poolside or head out to the beach and spend most of my time there. We’d tour some great vegan restaurants. If Usher, Alicia Keys, Beyone or Ne-yo were in town for a concert, I’d definitely want us to go to that and if not, take in a comedy show, a musical or a Cirque du Soleil performance.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Shout out to my mother and my husband for supporting me and believing in me even when I had doubts; shout out to my mentors BJ Arnett and Kat Phillips for sharing your knowledge and insights, and shout out to Marilen Crump and Corey NetworKing Moore for helping me to pivot!
Other: The Lofty Entrepreneur Podcast: https://open.spotify.com/show/7gVqnDsDrSeJAuFyvvP7aR https://podcasts.apple.com/us/podcast/the-lofty-entrepreneur-hosted-by-tanisha-coffey/id1440788646
Ryan H. Martin