We had the good fortune of connecting with Rich Carnahan and we’ve shared our conversation below.

Hi Rich, what principle do you value most?
I believe reliability is one of the most important characteristics a person can have, which is why I’ve always aspired to be a person others can count on – both personally and professionally. If I say I’m going to do something, you can bet I’m going to do it, unless an act of God makes it impossible.

The concept of reliability is really simple. If you tell someone you’re going to do something then you MUST do it. If there’s any doubt that you’ll be able to do whatever it is you’re committing to do, don’t make the commitment in the first place. I’m much less angered by the person who tells me they can’t help me than the one who says they can and then doesn’t.

If I guarantee your project will be done by Friday, it’s going to be done Friday, even if I have to stay up all night Thursday to make it happen.

Let’s talk shop? Tell us more about your career, what can you share with our community?

My career path is long and winding.

I graduated from Kent State University with a Mass Communications degree and a focus in Advertising hoping to work as a copywriter in some big city agency. I was lucky enough to be hired right out of school by a large firm in Pittsburgh, but only after a few weeks I learned what a cutthroat business advertising can be. Maybe my skin just wasn’t thick enough yet. But I decided that the dream of working in an agency wasn’t right for me. At least not yet.

I had experience writing commercial scripts for television in college that I leveraged to land a job at WTOV9, an NBC affiliate in Steubenville, OH. I started as a Creative Services Producer and moved my way up over the years to handle some of the biggest station promotions of the day – Storm Tracker and Super Doppler 9000, come to mind.

After 5 years in the television industry, I felt it was time to take the next step in my career. With only one desktop computer and $10K, I launched a one-person design firm, Quintel Interactive, in Wheeling, WV, and started offering website and print design to local businesses of the Upper Ohio Valley. The internet was still relatively new, so I first had to educate business owners about why they needed a website and then convince them why I was the best person to build one for them.

As the internet advanced, so did the need to add online video and audio services to my offerings. It was then that I met and partnered with Joe and Pat Monahan of Shooters Productions, a video production and animation studio located in Martins Ferry, OH. Together, we devised a way to live stream the home games of an indoor football team client. Doesn’t sound like a big deal now, but this was circa 2003 – a time long before YouTube, Facebook, Zoom and podcasting. I’m still very proud of this accomplishment. I eventually joined the Shooters Productions team, and we spent the next few years servicing the web, print and video needs of a number of prominent corporations, nonprofits organizations and government agencies.

By 2005, it was time for another life change, so I moved to Charleston, SC, to start the next chapter of my life. I’ve always wanted to live where others go to vacation so Charleston seemed like a good fit.

It wasn’t long after arriving in town that I met Richard Almes. Richard was a talented video producer who would later partner with me to form UniMedia. a creative design firm that serviced pr and marketing firms in town. With the addition of another partner (and another Richard), Richie Guerzon, and the addition of SEO, email marketing, online ad management, and blogging in 2015, UniMedia became a full-service digital marketing agency of its own.

Today, UniMedia’s in-house design capabilities include not only web development, graphic design and video production but also podcasting and live web streaming. We service national clientele in the aerospace, automotive, manufacturing and healthcare industries. I serve as partner, Creative Director and Senior Graphic Designer.

Finally, the agency job I always hoped for.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’d highly recommend touring the downtown area in a horse-drawn carriage. The architecture of Charleston is beautiful. In some areas, you feel like you’re stepping back in time. If you’re a foodie, you can probably eat at a different restaurant every day for an entire year. If you like the beach, Folly Beach is bit more of a party area. If you’re looking for a more quiet beach excursion, I recommend the beach at Kiawah Island. Definitely take a Charleston Harbor boat cruise for a view of the city from the water.

Who else deserves some credit and recognition?
I’d like to dedicate my shoutout to my late father. If I’m considered by others to be even half the man he was, I’m good with that. He taught me to be dependable by example, and I hope he’s looking down proud of the man I’ve become.

Website: https://unimediadigital.com/

Instagram: https://www.instagram.com/theunimedia/

Linkedin: https://www.linkedin.com/in/richcarnahan/

Twitter: https://twitter.com/unimediaupdates

Facebook: https://www.facebook.com/unimediamarketing/

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