We had the good fortune of connecting with Michelle Cooke and we’ve shared our conversation below.
Hi Michelle, we’d love to hear more about how you thought about starting your own business?
I needed more time! That’s it in short. I couldn’t find the time for my husband, kids or to do the things I love. Working an overwhelming job, 5 days a week, was depleting. I was also very displeased with the process of getting 2 weeks off, every 365 days. I mean should I really have to pick whether to take a vacation or prepare for sick days? No thank you! There was also a strong desire to unleash my creativity. Sitting in a cubicle 8-10 hours a day just didn’t suit me.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
When I first started social media marketing and blogging I had no idea what would come of it. I had no clue that people were making 6 and 7 figures doing this. I got really serious about creating a brand to help other moms find joy in curating a happy life. Through my diy projects, family travel and intentional memory making I started to inspire other women. I stayed up many late nights researching. I brought e-books and online courses. I spent hours a day connecting online with other bloggers in my niche. I honestly was burning myself out. It wasn’t easy at all. People see a picture and think that’s all my work consist of. It’s so much more than that. It’s late nights and early mornings. It’s the never ending algorithm changes, brand pitches, negotiations, legal contracts, spending hours trying to get your family to cooperate, showing up through depression and anxiety, it’s feeling like your work isn’t good enough, imposter syndrome, it’s weeks without no new work and trying to find the motivation to stay positive. There is so much I could touch on but I’ll leave it at this, it’s hard work! Almost 2 years later, I find myself working just as hard if not harder than I had when first starting out. The biggest lesson I’ve learned is to take breaks and never compare your journey to the next persons.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I love places where you can hang outside, have a nice view, hear some good music, get a drink, eat & play. So Atlanta Beltline with a stop at Ponce City Market to hang at the roof time for live music, drinks and games. A picnic at Piedmont park. A night at The Battery Atlanta or maybe Painted Pins in Miami Circle. Go to Roc South Cuisine for brunch. Find a roof top bar for dinner. Attend wine tasting at Chateau Elan. Don’t forget to check eventbrite.com for any festivals that maybe going on.
Who else deserves some credit and recognition?
Louise Padilla(@hellolouisep). She is the first person who gave me the run down on monetizing on social media. I spent a few years on another page not growing or monetizing. She is a big part of how I got where I am. I’m forever grateful!