We had the good fortune of connecting with Marilyn Viruet and we’ve shared our conversation below.
Hi Marilyn, we’d love to hear more about how you thought about starting your own business?
It was really a journey that started with me seeking ways to tap into a better version of myself. I was on a wellness journey. Once I started to slowly change my lifestyle by eating healthier and looking for ways or things to exercise a healthy mind. I came to the realization that I needed to change other areas of my life. So, it was a progressive change towards a never-ending goal which included healthy eating, healthy choices, healthy living. As I continued my journey; I started to navigate in self-care for personal reason not for business. But, once I shared my creations with family and friends, I noticed that people gravitated to these handmade self-care products. There seemed to be a niche in the market for these types of products. I started to create different formulas and by me being a customer I noticed these soaps and body butters yield amazing results. As my journey continued, I became vegan due to fact that I’m an animal lover, and environmentally conscious I had no choice, but to reformulate all my products to become vegan friendly. The results obtained by our clients with the new formula were amazing. We understood that we could restore our natural by using nature’s best ingredients, eliminating toxins and synthetic manmade chemicals. Elevating our brand as clean products for us by us. The difference with our brand is that it was birth as a lifestyle, and it continues to evolve as we continue to learn and grow.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I’ve always considered myself a business savvy person; however, it easy to be savvy for someone else’s dreams not your own. I struggle with that. I could see an effective business plan and ability to successfully execute it for someone else, but not for myself. That was and it continues to be a struggle for me. The more I dug into myself I found that being true to me and my believe system provided inspiration, it shaped my story an in turn it is allowing me to connect with patrons on a more personal level. I treat every customer as a friend, always willing to share information, but also listening to their needs. I’m a founder of skin care line that addresses uncomfortable issues that women struggle with on daily basis for years myself included. Issues that eat away at their confidence. Things that are not easy to share with just anyone. Those are things that affect us from within. So, it is very refreshing when you can find someone or a sisterhood where you can have these types of exchanges free of judgement. Creating this brand is one of my proudest moments. Not because I created and own a skin care line, but what it represents and must of all the work that we do and the joy that we bring to our tribe. We see these ladies embracing their natural beauty joyfully and rocking their natural that is always beautiful.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I love Atlanta came here from South Florida in 1996 and I’m still here. I believe Atlanta has plenty to offer especially great food, sports, entertainment, culture, and beautiful sites. I would start by taking them to Piedmont Park for a little exercise, if they are up to it would take advantage of the proximity of the Atlanta Botanical Gardens and continue the journey to the beltline trail to find some much needed good eats & local entertainment. I’m a foodie…. I would also take them to the Fox Theater since I enjoy the arts and I love musicals. But if that is not their thing, I would recommend a little stand-up comedy at the Laughing Skull in Midtown. During that week I would also recommend getting our vegan eats on, I would take them to the West End to Viva La Vegan or Slutty Vegan if the line is not too long…. I would encourage them to enjoy some of our local culture and artist by viewing the many great murals all around the city that make for a great backdrop for any photo op. Also, I would drive them by the Tyler Perry Studios as part of our site seeing trip. The trip would not be complete without a tourist visit to the Atlanta Civil Rights Museum and surrounding attractions.
Who else deserves some credit and recognition?
I like to thank our Creator since I’m a person of faith I believe we are all give a gift to share with the masses. I strongly believe this is my gift that was heaven sent. One thing is you being given a gift, but it takes a tribe to put it in motion, so I want to thank my family and specially my husband and my nephew for always believing in me and my crazy ideas. Must of all I liked to thank our melanin infused Skin Candy Tribe and loyal patrons that continue to support us during these trying times. We are cleared that without their continuous support we wouldn’t be able to exist.