We had the good fortune of connecting with Madi Davis and we’ve shared our conversation below.
Hi Madi, what is the most important factor behind your success?
The most important factor behind the success of our brand is, without a doubt, the individuals that we hire. When we first began writing down our ideas and vision for Noble & Main, we decided that character, not experience, would be our top priority when choosing individuals to add to our team. I truly believe that our brand would not be what it is today without the wonderful people who have joined hands with us along the way. Each of our baristas and bakers have different educational backgrounds and career paths, but they have the qualities of integrity and genuine kindness in common. When we receive positive feedback from members of our community, it always highlights the incredible and thoughtful people that work behind the counter at Noble & Main. They truly are the best of the best.
Let’s talk shop? Tell us more about your career, what can you share with our community?
Our decision to open Noble & Main was born from a deep love of community and truly excellent coffee. My husband, Justin, and I each worked a series of part time and full time jobs in a wide array of industries before deciding to take a big risk and become self-employed. It was certainly a scary decision, as the statistics were not in our favor. A 2019 study showed that 50-74% of independent coffee shops fail in the first five years. Those aren’t exactly the numbers you want to see when you start chasing your goals. We spent four months working around the clock renovating a 1940s gas station on Main Street in Cartersville, GA to house this wild and crazy dream we had. The build-out process was full of challenges in and of itself, but with hours of research, a little DIY know-how, and the help of some very smart electricians and plumbers, we made it happen. We have learned so many lessons in patience, adaptability, and perseverance over the past 3 and a half years. One of my favorite moments to look back on was when we learned that we were going to have to dig up our parking lot to install a grease trap (when you’re a 25 year old with a dream, grease traps aren’t on the radar.) We decided that since we had to make such a big investment, we might as well purchase an oven and some kitchen equipment and make all of our own pastries for the coffee shop. We are proud to say that we are now known as the muffin and scone capital of Cartersville. Sometimes the low points end up being the high points. Looking back on our three years in business, I am most proud of the sense of community that we have been able to foster at Noble & Main. We have a tight-knit team and an incredible customer base, and the way that these two groups care for one another is truly inspiring.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
With its rich history and timeless charm, Cartersville has no shortage of places to visit and things to see. In my spare time, I enjoy visiting our museums- Tellus Science Museum, the Booth Western Art Museum and Bartow History Museum are all must-see places in town, with the latter two being within walking distance of Noble & Main (a little bonus.) I also enjoy spending time outdoors, especially hiking. Red Top Mountain and Pine Mountain are two well-known hiking spots, but my favorite place to hike is Cooper’s Furnace. It’s peaceful, shady, and there is a wonderful view of Lake Allatoona and the dam at the top of the trail. During the spring and summer months, the Cartersville Farmer’s Market is not to be missed. There you can find local honey, fruits, vegetables, meats, plants, baked goods, and more! Plus, the Southern Comforts food truck makes an excellent brunch! After visiting the farmer’s market, a downtown stroll is always in order. Cartersville’s downtown boasts beautiful historic buildings, lovely architecture, and the cutest shops and boutiques. Rock n’ Shop, Creative Organics, Lulabelle’s Closet, Spool of Dreams, and Periwinkle aren’t to be missed! If it’s your first visit, you also have to stop by Young Brother’s Pharmacy and snap a photo with the world’s first Coca-Cola outdoor painted wall advertisement. It’s a rite of passage. For dining, I highly recommend BridgeHouse Café for lunch and Table 20 for dinner, though there are certainly so many wonderful options to choose from! One of my favorite ways to wrap up a beautiful day in Cartersville is a sunset walk at Sam Smith Park. Whether you visit for a day or a whole week, there are plenty of activities to fill your time! Who else deserves some credit and recognition?
We have a wonderful support system of family and friends that we have met along our journey. We certainly never would have been able to open the doors of Noble & Main without the help of so many. A special shoutout to Heather Kenny, co-founder of Placencia Beach Club, for being one of my biggest cheerleaders and confidants as a young business owner, She truly models how to care for other people, whether it’s an employee or a customer. Her wisdom and encouragement has certainly helped me through some tough days as a leader.