We had the good fortune of connecting with Lorna Love McCullors and we’ve shared our conversation below.

Hi Lorna, how has your perspective on work-life balance evolved over time?
Achieving work-life balance has always been a struggle for me. When I was younger, my balance skewed more towards my career. Working late nights, early mornings, weekends, even while on vacation. I used to believe that working all the time meant you were dedicated to your career. However, as my family continues to grow, my priorities shift. I got married in 2015 and we welcomed our first son in August 2018 and our second son came just 17 months later in January 2020. Now, add in two big dogs, a full-time career, a new business and COVID-19… I’m tired just thinking about it. I think the single most important thing for me is to set boundaries and be flexible. A rigid daily schedule is not going to work for me and my lifestyle. Each day may require different demands to be met, and I’m OK with that. During the days I’m focused on bringing my best self to my job so I can continue to advance in my career, while taking care of my youngest, who stays home because of the pandemic. I usually get most of the work done for my business, Ten10 Collections, during the evening hours and on weekends. Some nights after dinner, I isolate myself in my office to create new ideas and package orders while other nights I decide to spend time with my family. I’m still trying to figure it out. It’s definitely an ongoing process.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I have always loved personalized items and after having two boys I wanted their names on everything. I started making bracelets for myself with my children’s names, nicknames, birthdates, etc. I soon realized one person can only have so many bracelets. So, I decided to open an Etsy shop. It’s something I’d wanted to do for a long time, but the timing just never seemed right. In February 2020, while on maternity leave, I opened Ten10 Collections. I named it Ten10 because I got married on October 10, and 10 has always been my lucky number. Shortly after my store opened, the pandemic hit, schools closed and I found myself home with two boys. #2under2. Even though I had less time, I was still committed to making bracelets, earrings and necklaces. My nights were long, since that was the only time I was able to get work done, but I was still able to ship out my orders quickly. In August, I decided I wanted to expand my business and began offering clothing and home decor items. Of course, they can all be personalized. I create products that I like and would want to wear or display in my home. I’m always open to creating a custom piece for anyone who reaches out. My next big move is launching a website. Ten10collections.com will be open for business in January 2021.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Living in the suburbs, I generally let my friends pick the fun lunch spots. However, I have spent some time working in Buckhead and Downtown and I do have a couple of favorites. Jack’s New York Deli in Buckhead is one of my favorite places to go for lunch. They have the best Salmon Caesar salad and their sandwiches and fries are delicious! Ponce City Market is always fun because there are so many dining options and you can shop. Who doesn’t love to shop? I can’t forget about Southern Belle Farm. It’s located in my neck of the woods in McDonough. They have seasonal activities the entire family would love, plus their country market has some of the best treats you could imagine. Depending on the season, they feature strawberry shortcake, apple cider doughnuts and pound cake. You can’t go wrong because they are all delicious.

Who else deserves some credit and recognition?
My family has been my biggest supporters. They always are. My parents, brothers and sisters-in-laws have purchased products, referred friends, celebrated my successes and so much more. My husband is a sounding board for all my new ideas and he keeps me motivated when I feel overwhelmed. He also entertains our children for as long as it takes so I can crank out orders. Last, but certainly not least are my boys. They don’t know it yet, but they are the inspiration behind everything I do, and I probably would never have started Ten10 Collections if they weren’t around.

Website: ten10collections.etsy.comten10collections.com (launching in January 2021)
Instagram: @ten10_collections
Facebook: @ten10collections
Other: TikTok: @ten10collections

Image Credits
Image credit: Katya Vilchyk

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