We had the good fortune of connecting with Jenna Libman and we’ve shared our conversation below.
Hi Jenna, what’s something about your industry that outsiders are probably unaware of?
As a social media manager, I can say there are a lot of misconceptions about my industry that I work to educate on. The biggest one I face is probably that social media is just “posting pictures” and doesn’t take much effort. As old views of marketing start to fade and modern social media practices become more crucial for businesses, we social media managers work hard to show the value in hiring an expert in this field.
One person absolutely CANNOT run social media, create ads, manage PR, manage SEO, be a photographer/videographer, graphic design, etc. Expecting one person to be an expert in all of these broad marketing fields can be a fatal mistake. I am an advocate of being an expert in one niched field vs. a jack of all trades who is just “okay” at everything. As the saying goes, jack of all trades, master of none. There are exceptions to every rule of course, but this is what I have discovered after my last few years as a social media manager.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I am a freelance social media manager and organic engagement specialist for small businesses. I started my business in June of 2020, after I graduated from UNG Dahlonega with a digital marketing degree. I had initially began looking for a corporate marketing job that spring, but due to the pandemic, no one was really hiring anymore. I saw this as a blessing in disguise as I could never see myself sitting in a corporate desk job. Before I even knew I wanted to run this full time, I started a Facebook page and Instagram (with no branding, just “Social Media Digital Marketing Specialist”).
I had networked within my community and met new people and business owners that could use my help. My biggest obstacle was figuring out how I wanted to price my services. I kept my value in mind, since I do have a degree, and did my research on how I should price my work and my time fairly. I slowly started raising my prices as work started to increase. Clients have come and gone, but I am proud with where I am today and know my prices reflect the value I provide to business owners.
I am a small business owner myself. I started selling secondhand clothing online when I was 16. Because of that, I have developed a passion for helping small business owners and show them what their business can become through the power of social media and organic engagement. I also see things from both sides: my side as a contractor, and the business owner’s side. Having this dual perspective gives me an edge when helping clients.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I live near both downtown Roswell and downtown Woodstock. Both have amazing options of local food, breweries, and shopping that are all must-sees. When I went to school in Dahlonega, I also spent a lot of fun times at the wineries in North GA, and highly recommend making the 1.5 hour long trek from Atlanta, especially when the weather is nice!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d like to thank my parents, my friends, and my boyfriend for always supporting my business endeavors and letting me rant and bounce ideas off of them. They let me rant and go on about an industry they may not understand but are always open-minded and supportive nonetheless.
Linkedin: Jenna Libman and Daffodil Marketing
Facebook: Daffodil Marketing
Other: TikTok: @daffodilmktg