We had the good fortune of connecting with Gavin Holmes and we’ve shared our conversation below.

Hi Gavin, can you walk us through the thought-process of starting your business?
When I stepped out of Georgia Tech with a fancy-font piece of paper and an industrial design portfolio full of marker renderings and product sketches, I knew instantly that I didn’t want to be an industrial designer. Fortunately, I had taken a course in 3D Studio (DOS version), and I had made a couple of still 3D renderings (reflective primitives on a marble floor, anyone?). This enabled me to walk into a small studio, and actually get a job in the digital motion graphics and visual effects industry at the time. And, I even stayed there 7 years! The next job I got at a post-production facility lasted 11 years! My career was stable and all was good! Then, the company was sold, and for the first time in my career I was ‘let go’ and replaced by three recent college grads…

So, that was a huge gut punch. And, I definitely sweated out some nights worrying about taking care of my family, and I took many walks in the woods. I mean, I was getting older in an industry that values youth. The landscape was now full of super-talented youngsters who would work for less than I needed at the time. There seemed to be a cap on the amount of money I was ever going to make as a Senior Animator, and I didn’t necessarily want to become an art or creative director (not enough hands-on in the process!). Then, I had an epiphany. It was birds foraging in the woods. If those delicate, hollow-boned creatures can survive the slings and arrows of wilderness living and still sing so sweetly, then SO CAN GAVIN!!! Ha! Take that, self-defeat! I will surviiive!

Long story longer; it was fear that motivated me to start my own business. I couldn’t depend on another studio to hire me at the level and security that I needed, and I didn’t want to work another job for 5 years only to be ‘let go’ again, and start the process all over. I had to pull myself up by my own sneaker straps, and be responsible for my own future. I may not get hired as a full-time employee due to my age, but I can own my own business until I want to retire. And, luckily, my father had influenced me all my life as well. He had started his own business when I was young, and it made all the difference. He helped me form my first LLC, and encouraged me when things got rocky. Also, my wife has helped tremendously as unofficial CFO.

Alright, so let’s move onto what keeps you busy professionally?
I think my unique approach to design, and my timing helps set me apart in the industry. The ‘message’ always leads the design, and I really love to use multiple types of media to help tell that story. I am comfortable designing, animating in 2D and 3D, and am always trying to learn new software and techniques to help drive the look forward.

As a son of multi-generations of mechanical engineers, I knew I didn’t really fit that structured mold. I was more a drawing kind of kid than an Erector Set kid. So, I merged them into a stint as an architecture student my first year at college. However, I quickly switched to industrial design with a passion toward furniture design. When I saw Jurassic Park and saw how they were creating the dinosaurs, I knew EXACTLY what I must do! The design approach I learned at Georgia Tech was started by a professor from the Bauhaus school who fled Nazi Germany. It is a basic methodology that can be applied to product design, architecture, and motion design as well.

Regarding challenges, the main challenge has been to keep up the creative skills as well as the people skills. I learned early on in supervised sessions that I needed to work with one hand, and entertain the clients with the other. This extends beyond the suite and is really important when selling and promoting your business.

A solid metaphor for successful businesses that I learned from my father is called The Three-Legged Stool. Every stool needs at least three legs to stand. If your business is the stool, itself, then the legs are 1: a quality product 2: good business management and 3: excellent sales. Everything you do for your business will fill one of those legs, and all need to be strong for it to ‘stand up’.

At the end of the day, I want my company to tell compelling stories that entertain and educate, and I want amazing work to make the next demo reel!

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Atlanta has grown incredibly since I moved here. Back then, Buckhead was THE place to go on a Friday night. Now, there are many more choices, and here’s a weekender if you’re ever in Atlanta in the near future.

We dedicate Saturday to riding the Beltline. Start at Orpheus brewing near Piedmont park, and then hop on the beltline heading south. Take a lunch at Nina & Rafi’s over near Krog Street, then back on the beltline to the western side for a drink at Best End Brewing. Wrap around for an early dinner at The Works on Chattahoochee Ave, then back to the car to finish out 22 miles of amazing trail around the city.

Sunday is breakfast at Original House of Pancakes, then a kayak trip down the Chattahoochee from Johnson Ferry Road to Paces Mill. Afterward, we head to Sweetwater Brewery for a sunset dinner and drinks in their beer garden.

Who else deserves some credit and recognition?
I want to shout out to Steve Tanner who gave me my first start. I want to thank my folks for all their love. Thanks to my wife and son who lift me up and make me happy, daily! And, I especially want to thank ALL my AMAZING clients over the years who are truly the most important part of my business. Thank you for your patronage!!!

Website: http://povmotion.media

Instagram: https://www.instagram.com/eyedfy/

Linkedin: https://www.linkedin.com/in/gavinholmes1

Image Credits
POV Motion Media, LLC

Nominate Someone: ShoutoutAtlanta is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.