We had the good fortune of connecting with Dr. Synovia Dover-Harris and we’ve shared our conversation below.
Hi Dr. Synovia, how do you think about risk?
I think in order to be a successful entrepreneur, you have to be a risk taker and from the time I can remember I have always been known to take risks. I started with a professional corporate background like most of my friends whom are Doctors and Lawyers and Accountants and Nurses. However anyone that knows me can tell you I’ve never been much of a conformist and although just like them I am very educated holding a Bachelors, Masters, & Doctorate degree in Business I am an artist and creative first. Therefore I always knew I had to do something creative and risky. So when I decided over 20 years ago that entrepreneurship was going to be the thing I did full time everyone knew that what I said was what I was going to do and when the time came I was going to take that risk and in 2004 I launched my first business called Atlanta Creative Consulting with 2 business partners and a dream. I worked while running that business, but decided in 2006 after a situation with one of my VP’s that working on anyone’s job in that capacity was not going to work. So I took that risk, jumped off the cliff into my creative journey I would say. I’ve tried a little bit of this with my business and a little bit of that and know that in order to have something I’ve never had I had to try some new things. I got into Publishing 7 years ago and knew nothing about it, but I made the investment, learned what I needed, took the risk, and I’m happy to say I have 100+ authors under my belt and thousands whom I’ve coached through, courses, masterclasses, and other book writing and publishing services I offer.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I own A2Z Books Publishing, which is a Publishing Company based out of Atlanta, GA that I launched in 2003. Under that company I have a Coaching firm called Dr. Synovia’s Book Factory. So what I do is show people how to document their stories, make money from their stories, and empower, motivate, and inspire through their stories. I also show entrepreneurs how to monetize their expertise, build their brand and credibility,and gain more exposure through writing and publishing a book. The road to running a successful publishing company was not easy because publishing companies is not like selling hair, or baking cakes and because this type of company is far and few between, I am 100% self-taught when it came to starting and running a publishing company. It took me a year to learn the copyright laws, and things like distribution. Then I had to learn what was expected and hire a creative team to do things like cover designs and formatting. It took a few years to get it right, which was OK because I didn’t get my first real paying client that wasn’t a friend until 2 years later. So that time provided me the opportunity to learn the business and be able to provide a great service. I learned that nothing happens overnight and patience is a virtue. I’ve always loved books so this company fits me completely.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’m in Atlanta so we have a lot of different and cool places to hang out, however my most favorite spot for Brunch, Lunch, Dinner, Music and Ambiance is Apres Diem. It is located in midtown, has great food, drinks, coffee, and desserts and I have taken all of my friends that visit me there one time or another. Another really cool spot I love hanging out at is Ponce City Market and the Belt Line. The Belt Line has a lot of cool restaurants like The Brasserie at Bazati which has a french inspired menu & books and make you feel like your in Paris. I also like hanging out at New Realm Brewery and Sitting on the Rooftop deck with some good drinks, food and looking over the City. I love that we can take a walk or Bike ride on the Belt Line and just enjoy the day. There are interesting people and things there and is at the moment my favorite place to hang out in Atlanta.
Who else deserves some credit and recognition?
I want to shoutout my Husband Demarco Harris for letting me be as Crazy & Creative as I wanted with this entrepreneurship journey of mine. Even when the money wasn’t coming like how it is now, he never said to me you need to use one of those 3 degrees you have and do something like some of my others friends husbands who started entrepreneurship journey, but are no longer here because they didn’t have the right support system. He always said as long as I am happy and am doing what I want he was going to support me. I also want to shoutout my mom Geraldine Dover who always told me to keep going no matter what. She is and has always been my biggest cheerleader and supporter and because of her I keep pushing.