We had the good fortune of connecting with Dondre Anderson and we’ve shared our conversation below.
Hi Dondre, what do you attribute your success to?
The most important factor behind my success is my belief in myself. When I was growing up I was taught to put my faith in others and outside things such as; faith in the education system leading me to a better life, faith in the church I attended to provide me the spiritual fulfillment I needed. While both of these things are key factors but it wasn’t until I realized that I had no control over these systems did I seek to change. The problem is that I believed that the sky was the limit and even the sky had no boundaries. So I decided that I would aim at a career that offered me no limits and educate myself to that effect. So when I graduated, I made sure I was a leader in my field by having a degree in both Electrical Engineering and Computer Engineering because one cannot survive without the other and I do not like only knowing one part of anything. I also decided to take control of my spirituality. Again imposing the thought of being limitless, the church I attended did not leave me feeling fulfilled so I sought out a different church one where my faith started within and propagated outward. Once I believed my faith was limitless I then believed my potential was limitless. I then poured that energy into my brand and just like my life changed, my brand evolved from just chips to a healthier option where every bite is harmonious!
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
We want our brand to be thought of by the world as a gourmet healthier option. As we grow and introduce other options in addition to potato chips, we want our brand to be the one people never have to worry about and enjoy practically guilt-free. We arrived where we are now by staying determined, faithful, and doing all the work put in front of us. This journey has taken us places we never thought we would go and we still have further to travel. From my perspective, what others perceive as challenges I see as opportunities to do something new. As a wise person said, “every problem has a solution, and behind every solution was a question that needed an answer, and behind every answer is a new life waiting to be lived.” We want the world to know that our brand is set on being a healthier option that will continue to create products that will meet people where they are, and if they choose to go with us, we will give them not only a tastier option but a healthier one as well.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Unfortunately, I don’t get out much, but I can imagine I would spend the week doing something like the following; Monday – Attractions tour Tuesday – Culture tour, Parks and museums. Wednesday – Shopping at the Malls and Outlets Thursday – Business networking places like The gathering spot and RCIE Friday – Food and wine tour Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There are a few organizations that have been instrumental in my success thus far; 1) Russell Center for Entrepreneurship and Innovation (RCIE). Unlike other organizations, RCIE prides itself on connecting dots that each business owner needs to get to the next level. Next is the Atlanta Black Chamber! They have been extremely helpful in filling in gaps and helping with the exposure of our brand. Last but not least, CEO of Okabashi Sara Irvani. Sara has been extremely helpful as a next-level mentor and setting the bar on how exactly I should seek out mentors ad make deals. As this journey continues I’m sure there will be plenty more to write about.
Other: Target, Walmart, Amazon Fresh, Tjmaxx, and Marshal’s.