We had the good fortune of connecting with Candice Beaty and we’ve shared our conversation below.
Hi Candice, we’d love to hear about how you approach risk and risk-taking
It’s scary to take a risk. There is no denying it. We have families and responsibilities so we wonder how our decisions will impact us financially. We put our dreams out for all to see and somehow this makes us feel vulnerable. What if we fail? What if no one likes our business or idea? There are so many reasons that dance around in our head about why we SHOULDN’T do something. For me, I’ve always found it to be more frightening not to take the risk. Because living with regret…living always wondering where the risk might have taken me, is the real nightmare.
I have always believed that you can’t achieve greatness in the comfort zone. Through risk is the only path to fulfilling our dreams. Taking this path usually involves sacrifice. It’s up to each of us to determine what we are willing to sacrifice to achieve our goals. Making progress is always risky.
I knew there would be risks when launching my craft beverage business. Like with anything, it’s part of the journey.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
SQUOZE is a bold reimagination of lemonade. When creating SQUOZE, I drew inspiration from the world around me, discovering new ways to repurpose traditional and non-traditional fruits, spices and botanicals into an array of tasty beverages. Also, I am always innovating. I love to create a truly artisan, hand-crafted citrus product to add to our repertoire. We take great pride in the fact that our products have no added preservatives, which in our opinion, results in a much more robust taste and are better for you. I spend my time trying to improve upon ways to serve our customers better. Trying to find ways to be more efficient and productive.
We have a shop in The Irwin Street Market in the historic Old Fourth Ward area of Atlanta, Georgia. We are located right off of the Atlanta Beltline. At our shop, we have a wide variety of fresh lemonade flavors made with fresh ingredients. Our customers are able to order a variety of flavors that when mixed, creates their own unique idea of what makes the perfect cup of lemonade. We offer signature items such as our frozen SQUOZE Pops or our tropical lemonade called ‘Trip to Fiji’ which is full of kiwi, dragon fruit, star fruit, blackberries, strawberries and oranges. We believe that anyone can have a custom drink experience. We love creating each customers perfect cup of lemonade. An example of our more popular lemonades is our blueberry lemonade with a shot of ginger.
Our bottled products (lemonades, cocktail mixers and syrups) can be found in various locations around Atlanta.
Getting to this point in my business is a direct result of not ever stopping. Not ever giving up. We have been faced with many obstacles on this journey – many setbacks. But I have learned along the way that when you come to a crossroad or challenge, you are actually being offered a choice. You can either tuck your tail and retreat, or you can power through. We have chosen to power through at every turn. We learn from the experience and keep moving forward. A set back doesn’t end the possibility of success, it only delays it. I feel like I am speaking in clichés, but it all holds true. The blessing is the journey itself, and I want to make the best of it.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Atlanta is full of wonderful and unique places to visit. Most places I would go include having a good meal. There are wonderful restaurants all over the city. In West Midtown, I would recommend O-ku. Great sushi with an amazing view from the rooftop deck. I also really like Barcelona in Inman Park. Great wine and tapas. Gu’s Dumplings at Krog Street Market in Old Fourth Ward is a favorite – love the Spicy Dried Eggplant. There is also so much to eat at The Irwin Street Market in Old Fourth Ward. Desert at Jake’s Ice Cream is a real treat – especially the Chocolate Slap Yo’ Momma – YUM! If you are open to driving about an hour north of the city, I would definitely recommend visiting Georgia Wine Country. Wolf Creek Vineyard has a great Sunday brunch in addition to an amazing wine tasting while enjoying the view of the vineyard. It really is breathtaking. Kaya Vineyard is also beautiful. Great wine and music!
If you enjoy hiking, I would recommend Sope Creek Trails in East Cobb.
Who else deserves some credit and recognition?
The first person I would like to shoutout is my husband Will. None of it would be possible without his expertise, support, & encouragement. He grounds me in a way that makes it all possible. My children are my inspiration. They love this business and offer a fresh and innocent perspective that keeps me innovating and always pushing the envelope. Other family members and friends have been a valuable support system. Also, Jake R. has been a great mentor and friend. I am surrounded by people who know what an amazing product Squoze is and want to see it reach its potential. It really does take a village, and mine is unmatched. I am truly blessed.
Yelp: Squoze Craft Lemonade
These images belong to Squoze LLC