We had the good fortune of connecting with Brooke Beach and we’ve shared our conversation below.

Hi Brooke, how do you think about risk?
Risk is a constant part of life. It’s a part of nearly every choice we make – even the choices that appear benign are accompanied by some degree of ‘risk’. I believe that when you look at risk as a common theme of life, and less as a danger to avoid, you will find greater success. Fear drives many people – fear of the unknown, fear of change, fear of failure. Risk, by its nature, adds an element of fear. But some of the best work comes when we feel stretched. I also believe that you can influence the situation when you’re positive about your outlook and circumstances. When you set your mind to something, you can be successful. And then is it really risky? For instance, before the pandemic, we had just expanded our business, moving into a beautiful new building that illustrated our business success and future goals. It was risky without the pandemic, but moving into Q2 and Q3 of 2020, it could’ve been seen as a downright lousy move. But we were diligent in our work, and we ended up having the best year we’ve ever had. We didn’t lose a single client last year—not one. On top of that, we grew. We added team members, grew our client base, and hit our financial goals. We were fortunate, but we were also committed to being the best we could be, regardless of the circumstances. And it paid off. As for my legacy, I want to be remembered as always chasing after meaning and as someone who had a purpose. I want to matter, I want to help other people matter, and I want to know that I left whatever I endeavored better than I found it. Even if it’s something small, I am motivated to impact people, their hearts, and their stories. I also want to serve God well and be a good steward of everything he has given me.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
What sets us apart? Our culture is second to none. I am very proud that we build this team with a different lens – we created a place where we genuinely love to be. We aren’t the typical 9-to-5—we treat each other with respect and compassion, and we manage the challenges that work, and life bring together. When you can trust your team not just with your work but with the ups and downs of every day, it makes a difference. This is a TEAM in the truest sense. We fight together, fall down together, and win together. It’s truly what sets us up for success, but it wasn’t easy getting us to where we are. Sometimes you have ill-fitting clients or even employees, and we have worked hard to resolve problems as quickly as possible. When your people feel they matter, they show your clients they matter. When your people feel under-appreciated, that sentiment inevitably manifests in client relationships. Our clients love us because we love our team first. It’s the only order that matters. I am proud of the grit and determination of this team also. We are great at our skills – we can crush SEO and PPC, we have an incredible design team that builds some of the most astonishing websites, and our content team is in high demand. But – the best skills in the world won’t matter if everyone quits when things get hard. We show up, work hard and never give up. Next – I am MOST excited about our growth – we have grown every year and last year even added a Venture fund to our offerings. We invested in our first business and I have loved watching that company grow. Was it easy? Haha – no. I would love to meet the man that said building their business was easy. No, I don’t think building anything from an idea to an actual, living, and breathing enterprise is easy, but I wouldn’t be where I am without experiencing the hardships along the way. The learning process—making mistakes, finding solutions, making new mistakes, finding new solutions—is necessary for growth. If it were all smooth sailing, it would be too predictable. Trials bring innovation, scarcity brings invention, global changes bring global solutions. Challenges breed successes by its nature – if you have the grit to try. I think I have learned most how vital a positive mindset is to growth. Your mindset sets you on a path forward – good or bad. I am a firm believer that the story you tell yourself matters, and if you’re pessimistic about your possibilities, you don’t get anywhere. But if you go big, your life will follow. What is the quote – those who tell themselves they can, and they can’t, both tend to be right. Its true – I have lived it! More lessons: – Sleep is not overrated. – Truth always comes to the light. – Hire slow, fire quick – seriously. – Some people just want you to fail. You may never understand why, but don’t let them get to you, keep fighting, they won’t win in the end. – Slow down sometimes. – Think Bigger – always – Coffee in large amounts is a requirement for the job – Try new things, its ok if they don’t all work – See people – they want to be seen and you can change someone’s day by seeing them in the moment – Be present when you can – Laugh at yourself – it’s ok to not be ‘ceo you’ 24/7 – just be yourself and it will make your team feel they can be too – Like people – or this job is hard

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Oh, this is fun! And oh my word, there is so much to do: – Brunch at Kaleidoscope in Brookhaven – Head on over to the Beltline and hit up a few breweries and restaurants like New Realm or Monday Night or any of the other 35 we have in the city! – Go to Ponce City Market and have drinks on the roof at 9 Mile Station Other places to eat: – Seven Lamps – order their Irrational drink, it’s to die for. – ARNETTE’S Chop Shop – Order their bone marrow, I know, sounds strange, it’s the best in the city – Late night at Ormsbys – order their french fry appetizer and get the Spicy Mayo and Ranch dip, you will not be sorry – Optimus – best oysters in the city – King and Duke – sit outside and take in the city – Le Colonial – get a cocktail in their lounge and experience the French-Vietnamese fusion – Garden Room – if we can get in! – because there is nothing quite like it Things to do: – Parks – we have the best parks! Any of them on a sunny spring or fall day is worth experiencing – If we had time – I would say we should head up to North Georgia and hike – Raft down the Chattahoochee – funny story about this actually, I did not know much about the Chattahoochee growing up since I grew up in Woodstock. I experienced it for the first time during COVID and thought it was called “The Chatt”… everyone has since informed me it goes by “The Hooch”, but I think “The Chatt” will stick.

Who else deserves some credit and recognition?
My entire team. We have seen each other through some hard times — both personal and professional. It is not always possible to ‘separate life and work’. You are who you are, I want everyone to bring their whole selves to work because that makes them more whole in return. That means – we have seen and experienced a lot together and I feel honored to be working alongside such spectacular people.

Website: marketwake.com

Instagram: https://www.instagram.com/brookebeach_/

Linkedin: https://www.linkedin.com/in/brookebeach/

Twitter: https://twitter.com/BrookeBeach_

Youtube: https://www.youtube.com/channel/UCPPRuSlFHnSYccFN0fxjlMg

Image Credits
@ltphotoandfilm, https://www.instagram.com/ltphotoandfilm/

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