We had the good fortune of connecting with Adren Cook and we’ve shared our conversation below.
Hi Adren, do you have any habits that you feel contribute to your effectiveness?
Based on my personal experiences there are many habits, some bad even, that go into success. For starters, it is important to remember why you started your journey. In my case, a bad habit I had to grow out of was allowing challenging moments to discourage or dwindle my momentum and drive. This, however, did help me to get into the groove of reminding myself of why I began and what my passion is. Event coordination is one of the top five most stressful jobs for a reason. Every obstacle in this field has forced me to make a habit of embracing my mistakes. Instead of beating myself, I am grateful that I had a learning opportunity to better myself and my business. Another habit that I apply in my personal life is to always cherish and be intentional with your connections. Each one of my clients and their events is special. They have unique stories that matter and intersect with mine. Their success means a lot to me and that has afforded me many blessings including more bookings. Even during an event, I make time to meet guests and interact because it is no different from being a good host to house guests. Last but certainly not least, use what you have where you are. I’ve had moments where I wasted time comparing and feeling sorry for certain resources or experiences that I lacked, but the beauty is in the struggle. I became more creative in areas of weakness that later became a strength. My business is exceptional because I transform visions into reality by creating event elements from nothing at times, which then reduces expenses on their end. What is important to gain from all of this is to BE the bright side along your journey.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I am the founder and CEO of Via Adren Productions which is an umbrella of many mediums but also houses Events Via Adren. EVA is an event production and design company that executes a variety of event types including personal and brand/business development. EVA takes pride in delivering excellent service that is budget-friendly in a bustling market such as Atlanta. I have arrived at where I am by following my passion and letting my gift guide me. I continue to transform my visions into business successes by being innovative and striving to improve my work. It is no easy task, but I have overcome challenges by being persistent and learning as I go. I frequently make it a personal goal to become a stronger entrepreneur and I can only accomplish that by taking on obstacles. I will continue to prove to the world the importance of sharing knowledge and information, the joy in fellowship and inspiration of mankind, and the magic of creativity; all of which are the foundation of my brand.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Atlanta is truly the best city in the world. As a native, I enjoy a mixture of “old” and “new” Atlanta. To start the day, I would recommend getting breakfast (or brunch for late risers like me) from one of my two favorite spots: Highland Bakerie or The Atlanta Breakfast Club. Next, it’s imperative to walk through Sweet Auburn and Edgewood to indulge in the rich history of the city and its legends such as Dr. Martin Luther King jr. You can never go wrong with pizza for lunch. I face the dilemma many times on choosing between Slim & Husky’s in Midtown and Plant-Based Pizzaria. Then it’s off to Little Five Points where I go looking for nothing but find everything. You usually can meet and get to know the business owners who are amazing people. For a family-friendly way to end the night, I recommend skating at Golden Glide or Cascade which are landmarks (I prefer The Glide being the true eastside girl that I am) As for the adults, you will always have fun at one of my favorite places, Sivas Hookah Lounge. The food, music, and ambiance are great and you are guaranteed to meet someone new. I highlight so many Atlanta spots on my Youtube Channel on my “Welcome to Atlanta Series” for all to enjoy. If none of these suit you then feel free to check out the latest Via Adren event happening!
Who else deserves some credit and recognition?
I would be honored to shout out the mentors that I’ve had along the way such as Ms. Angela Bateman and Mr. Shawn Issacs, to name a few. Many of my mentors I met in educational settings but taught me so many things that don’t come in a textbook. I owe so much to my support system of friends who listen to every crazy idea, show up to every event, and who motivate me in so many ways. A great deal of credit goes to my amazing clients and every single guest that I have had the pleasure of creating for. Last but not least I have to shine a spotlight on my mother who has been my number one fan all my life.