We asked some of the city’s hidden gems to tell us about what they feel is the most important factor behind their success.

Jenna Elko | Co-Owner of Happy Soul Sisters

Social media played a huge role in the success of our business. We started Happy Soul Sisters during quarantine in 2020. Kayla and I were both students at UGA at the time and did not have our nannying jobs anymore. We noticed that tie dye had been a big trend at the beginning of the year so we decided to make tie dye in our parents garage and started posting it on Instagram. We did not have initial intentions of turning it into a business. It had just started as a fun quarantine project and a way to make a little extra money. Read more>>

Norangel Alvarez | Illustrator

Success as an artist isn’t just about being famous. It’s also about getting better and feeling happy about your work. There’s no one way to be successful, but for me, it’s all about hard work, love for art, and believing in myself. From the beginning, I wanted to be like the anime artists I loved. I didn’t know everything about their techniques, but I liked their passion. This big dream has always pushed me forward, even when my goals changed. I like to always have goals, even if they’re hard. Read more>>

Malikah Harris | SEAMLESS: a DUO, TRIO & FULL BAND

The key factor behind my success is the commitment to leaving a legacy that inspires others to recognize their potential and strive for excellence. My brand continues to grow, consistently delivering excellence and exceptional entertainment for all. Read more>>

Jeffrey McPherson | Bespoke Diamond Designer

McPherson. My Last Name, That Os My Last Name! I Realize I’m Building A Legacy, I Want To Leave Not Only A Good Name Behind After My Lifespan But I Want My Gifts To Be Shared. I Desire To Be Empty Of My Gifts & Passion, I Want To Share It With Others! The Brand, McPherson & Co. Premier Jewelers Mean Much. So That Last Name Means Everything To Me. It’s My WHY! Read more>>

Karlton T. Clay | Writer/Content Creator/Digital Segment Host & Producer

The most important factor behind my success is truly trusting God. I put my faith in Him for guidance. I don’t always get it right, but I am grateful to Him for providing me with the path to success, and on those times where I venture off that path, He is always there to guide me back in the right direction. Read more>>

Dr. Brittny James | CEO of the Project Chick Planner & COO of Healthcare Equity Solutions

The most important factor behind the success of Project Chick Planner is brand authenticity. Anybody that knows me, knows that I am a huge investor in the educational, personal, and professional development of Black women. Our planner’s designs and playlists (yes, playlists!) align with each planner’s focus. For example, our first edition, The OG, is Ca$h Money/Big Tymer$ themed and has motivational quotes throughout the planner from some of their most popular songs, and a customized playlist of those songs – starting with Project Chick, of course. Read more>> 

Pete Srodoski | Business Coach & Author

The cornerstone of my success—and by extension, my brand—stems from a relentless commitment to honesty, transparency, and authenticity. Having navigated the high stakes world of business as a CEO and COO, I bring a wealth of firsthand experience to the table. This isn’t just about strategies and goals; it’s about real-world insights that only come from being in the trenches. As a business coach, my primary aim is to see other business owners succeed. This means providing the kind of candid feedback and mentorship that can be hard to come by. Read more>> 

Tiara Daniel | Lash Technician

The most important factor behind the success of my brand is undoubtedly my customer service. While I pride myself on providing the best desired lash looks for my clients, it is my commitment to making them feel comfortable and welcome that truly sets my brand apart. I strive to ensure that every client leaves with a smile, knowing that their day has been brightened by their experience with me. Interacting with my clients is something I genuinely enjoy. I love hearing about their personal experiences, sharing laughs, and creating a warm, friendly environment. This connection goes beyond just providing a service; it’s about being a great person who spreads loving energy and positivity. Read more>>