We had the good fortune of connecting with Wendy Batten and we’ve shared our conversation below.

What should our readers know about your business?

Q: Please tell us more about your business.

A: I’m a retail coach on a mission to fortify independent brick-and-mortars worldwide. I believe small businesses are the lifeblood of communities, and I’m committed to equipping shop owners with robust business foundations and effective, feel-good-aligned marketing strategies.

Q: What sets you apart from others in your field?

A: My journey from the trenches to a global coaching platform gives me a unique perspective on what works and what doesn’t in the retail realm. With over 25 years of self-employment under my belt, I’ve navigated the highs and lows of entrepreneurship firsthand. Additionally, my extensive experience as a trusted advisor to hundreds of shop owners monthly and collaborations with industry-leading brands distinguish me as a seasoned expert.

Q: How did you get to where you are today?

A: Persistence, a thirst for knowledge, and a willingness to invest in personal and business development have been my guiding principles. While the road hasn’t been easy, I’ve learned to confront challenges head-on and seek assistance when needed.

Q: What lessons have you learned along the way?

A: Trust in the journey and the resilience to weather any storm are paramount. If I could offer advice to my younger self, it would be to prioritize financial literacy in business. Understanding your numbers is key to sustainable growth. Not always the most exciting sexy part of business, but, the most important.

Q: What do you want the world to know about you and your brand?

A: I am deeply passionate about my retail clients, and my coaching approach is rooted in genuine care and support. From signature workshops to my Foot Traffic Made Simple Framework and the Retailer’s Inner Circle coaching program, I am committed to empowering independent shop owners to thrive. Through initiatives like The Creative Shop Talk Podcast, I aim to foster a global community of retailers united by a shared vision for success. I become the coach I wish I’d had during my retail days, and I hope my journey is a testament to the transformative power of dedication and determination.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d like to shout out and acknowledge my husband, John, who is not just my life partner but also my business partner. Over the past 27 years, we’ve been dedicated to creating businesses that have a positive impact on our communities. Having a supportive partner who embraces your innovative (some say crazy) ideas through the highs and lows of entrepreneurship is invaluable. It’s also important to recognize that building a business isn’t a solo effort; along the way, I’ve had the privilege of learning from incredible coaches. Surrounding ourselves with experienced individuals and drawing from their wisdom has played a significant role in my entrepreneurial journey and where I am today.

Website: https://wendybatten.com

Instagram: https://www.instagram.com/wendybatten.biz/

Linkedin: https://www.linkedin.com/in/coachwendybatten/

Facebook: https://www.facebook.com/WendyBattenbizcoach/

Youtube: https://www.youtube.com/channel/UCoJ8zybbMgX–vLzIK0C_qw

Nominate Someone: ShoutoutAtlanta is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.