We had the good fortune of connecting with Vince Fraser and we’ve shared our conversation below.

Hi Vince, what do you attribute your success to?
I would say passion and believing in yourself have definitely contributed to my success. Having been in the creative industry for 25 years, it’s the passion that has given me the energy to keep going. It is through passion that you can go through obstacles without certainty. It is through passion that you can stay patient despite the challenges. It is through passion that your dreams don’t appear so far fetched. As they say “Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world.”

Alright, so let’s move onto what keeps you busy professionally?
So Ive been in the creative industry for 25 plus years now, originally graduated in Interior Design and worked for an American company called Gensler Architects in London but didn’t particularly enjoy it, due to the mundane work. So I left and started freelancing as an illustrator doing front cover illustrations for editorial publications ranging from fashion through to Technology. Then progressing on to doing key artwork for digital campaigns for advertising agencies working for brands like Toyota, Hugo Boss and GUESS jeans USA just to name a few. Eventually moved into the entertainments industry doing Film festival branding and finally into motion design which is where im at now. So I’ve kinda gone full circle, from being a designer to an artist, although I don’t like to be pigeon holed or labelled. My unique selling point is definitely my vision, I tend to see things very differently from most people and I think that is because of my age and experience in different fields. Now I just see myself as a creator. I’d say I’m passionate about new technology and how it interacts with art and how it can be used to better the world? The beauty of augmented reality (AR), is we can now merge digital content with the physical world to create and deliver next-generation experiences. Artists like myself can build deeper emotional connections and connect in a more meaningful way with the viewer as in my current exhibition at the Bellagio Gallery Of Fine Art in Las Vegas. My journey as an artist was never an easy one, being a black artist always comes with its obstacles but going back to what I said earlier, passion and self belief is what helped me through those challenging times and focus and determination combined with consistency have been the number one factors to my success as a creative. There is a lack of diversity and representation in the creative industry with regards to senior influential black role models, again I never had any role models growing up, so hope I can inspire younger creatives of colour.
My work focuses on the black experience seen through a black lens taking references for the past and present whether that be ancient African historical traditions or current social justice topics?

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
If I’m honest I’ve never had any mentors in my life apart from my early career as an Interior Designer but have always had a good support system around me. I suppose the beauty of being an artist is you get to mingle with so many different types of individuals from all walks of life, which gives you a very unique perspective. I’d say my wife in particular for sticking by me through thick and thin and always encouraging me to push the boundaries as far as I can. Behind every great man is an even greater woman 🙂
Would like to also shoutout Artechouse for believing in my vision and giving me the opportunity to create a first of its kind immersive and interactive exhibition that focuses on the black experience.

Website: linktr.ee/vincefraser

Instagram: www.instagram.com/vincefraser

Linkedin: https://www.linkedin.com/in/vincefraser/

Twitter: @vince_fraser

Facebook: www.facebook.com/vincefraserillustration

Other: www.dripbook.com/vincefraser

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