We had the good fortune of connecting with Tonya Salter and we’ve shared our conversation below.

Hi Tonya, can you walk us through the thought-process of starting your business?
My thought process behind it all was more of a DIY mindset than anything. My niece had a birthday coming up and I wanted to save my sister some money.. As time went on, I found that I wanted to be able to use my creative side on my own terms, my own way. Making cakes allows me to step outside the box if I choose to or walk the line if I want to.

Alright, so let’s move onto what keeps you busy professionally?
I’m most proud of my progress and the growth I’ve experienced in both my business and personal life. I’m introverted so my business pushes me to break the shell. I’m super excited about the expansion ideas I plan to implement in the future. I arrived at the place I’m at today through continuous trial and error. I’ve gotten a lot of things wrong, but what I got right, I kept building on it. I’ve learned so many lessons along the way, but the best one I’ve learned is that, not all business is good for your business. In the beginning you want to be out there for the success of your business, but not everything is good for your business from a professional perspective. I want the world to know that I’m coming for everything I envision for myself and I’ll be relentless in my pursuit.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Like I said, I’m introverted, but since I’m a self professed foodie, we’re eating until we burst. We’ll visit some food trucks for lunch, and B.O.B’s for dinner. We’ll most likely shop, visit some artsy places, hike, and depending on the sport, catch a game. Duty will call. So 3 days out of the week, sis and I will be low-key because I’m sure I’ll have a cake. Business doesn’t stop because I have company in town.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My Mom. I have to dedicate it to her. She is a huge part of this. My attention to detail and I conduct myself behind the scenes is all her. She bought me my first stand mixer.

Instagram: yes_shebakes

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