We had the good fortune of connecting with Tia Hart and we’ve shared our conversation below.
Hi Tia, what is the most important factor behind your success?
As a woman with many skill sets, I would have to say that one of the main factors to my success is my love and passion for learning. My passion for learning has been consistent all my life and there are many skills that I have that I taught myself simply by wanting to know more about them and challenging myself to apply what I learn to the people I cross paths with.
I have had a few mentors who I will never forget them asking me what my niche is and not being able to answer it with just one response. Before my success, I thought this was what was keeping me from something “big”. Long story short, the reason I have more than one niche is that my purpose is to be able to identify what skill set is needed for the clients I begin to work with. Whether it’s an idea, a campaign, or a pain point, I am able to identify a solution and put together a strategy on the spot.
Aside from this, the most important factors to my success are my support system and which includes my husband, my mother, and the motivation of my 2 sons (ages 8 and 7). Everything I say I am going to do, I have been able to do it because I have their incredible support.
What should our readers know about your business?
I am a freelance Brand Manager (Tia Hart Communications) and my business is catered to servicing business owners and assisting entrepreneurs with their building their brands. This includes creating successful workflows within their business systems, creating marketing campaigns, and website solutions.
Earlier this year, I was recruited by one of the top guerilla marketing companies in the US, Canada, and Australia called Thryv. For me, this was a big deal, not only because they are an award-winning corporation, but because this opportunity was taking me back into the corporate world after being self-employed for a little over 8 years. The last company I was with was the infamous Blockbuster chain and anyone that knew me then, knew I loved working there and I really believed (at the time) that’s where I would succeed. However, we all know the story of what happened to them, so let’s just say that for a girl who started there right after High School, it was a big mood killer. So coming into a company under a team of people who were also Entrepreneurs and invested so much into the company to help smaller businesses (and not focus on power and the competition) was very impressive to me.
The number one reason I took on this opportunity with Thryv was that I would be able to still do similar work and have a team of people behind me. Before this year, I couldn’t approach a lot of business owners or entrepreneurs the way I wanted because although I have the skills to identify marketing solutions so easily, it was only me doing the work. Even with the help of my assistants, I knew my limits and I focused only on people who came directly to me or were referred to me. Now, I can approach any business owner and entrepreneur and be confident knowing that I have Thryv powering my pitches and the clients can be confident in the work being done because there are thousands of testimonials of how great their marketing products have worked for them.
So far, the only challenges I face are relearning the corporate world, remembering I have a huge team of people that are there to support the clients, and not overwhelming myself with too many consultation bookings. I did not once doubt myself as I went into training for the job and recently found out I was Top 30 on the company charts 2 months out of training graduation.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I am going to be 100% honest and say that I would take my friend to the beach. Any beach. Beaches have some of the best local restaurants and what’s not to love about a beach? I am one of those friends that have grown up into a hermit plant lady that loves to try a new wine. Last month, I visited a black-owned wine bar with my sister-in-law, but it was in Durham and it was amazing. It made me want to visit more wineries and I believe that will be on the itinerary for the week in Atlanta.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My success did not come easy and there were plenty of times I would be so hard on myself that I would want to throw the towel in. However, throwing the towel in meant all the skills and my talent would just be going to waste and at the same time, I would be having to battle my own mind. My brain is constantly coming up with new ideas for both myself and for the clients that I work closely with. I would like to shout out my husband and our boys, my mother, the “DreamTeam”, and last but not least, my assistants Fanny and Angelica because without them I would always be moving too fast and my mindfulness business Taylored Hart would not still be up and running.
In a previous interview, I shouted out a few of my mentors and one thing I have realized since is that I honestly have to thank myself and give myself more credit. Especially for the past 3-4 years because I started learning and taking courses on mindfulness and meditation. The sudden desire to learn these skills came from overwhelming anxiety of feeling like I wasn’t fully living my life and I believe I was led down that path for a reason. It allowed me to recognize the efforts, support, and encouragement from people and I realized that even when there is no one physically mentoring you, the mind can mentor itself through the guidance of practicing mindfulness. Through this journey, I got closer to God and became more spiritually in tune. I deeply believe that because of this, I was able to find balance within my mind and found the purpose for my niches.
So yea, I’d like to thank myself for being myself and no longer allowing outside influences to hold me back from becoming a great wife, mother, daughter, and entrepreneur.