We had the good fortune of connecting with Tawny Swain and we’ve shared our conversation below.
Hi Tawny, what was your thought process behind starting your own business?
I always knew I wanted to work for myself Both my parents were entrepreneurs and growing up I loved watching how deeply they cared for their clients and how passionate they were for creating solutions for people. I originally started Swain Productions back in college while studying Music Business. I wanted to help connect artists with record labels by recording demos, editing audio, creating electronic press kits, and helping with distribution. As time went on, I realized it was difficult to find new clients and work with reliable people. I eventually decided to take my skills and focus more towards other entrepreneurs, small businesses, and brands.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Swain Productions is highly personal. We believe that effective branding and campaigns revolve around having a personal relationship with your customers. Our services and packages are personalized to each client. We truly take the time to get to know you and take pride in creative collaborations. While we offer digital advertising as a service, Swain Productions has hardly spent any money in our own advertising. Majority of our clients are referred to us strictly by word of mouth. Our clients leave satisfied and love to share their experience with their friends and family. Finding clients is the hardest part of running a business. It is easy to get lost in hashtags, niches, and analytics. I’ve learned that keeping it simple and providing exceptional service is our best marketing plan.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I love living in Atlanta! Atlanta has food, fashion, culture, and music. Each neighborhood has its own style. You can catch me in almost any part of town. I always bring my friends to 5 Paces Inn in Buckhead. Fancy restaurants and clubs can be intimidating to people who aren’t from here so I like to start there. For a classic meal, I love Chops for their great service. For my more adventurous foodies, I always recommend Flatiron in East Atlanta. They chef is always whipping up something creative. As a nightcap, O-ku is a great option for the best view and creative cocktails. Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to dedicate my success to my parents. Right before I went to college my life plan was to graduate and become a veterinarian. At the very last minute I decided to change universities and my major to Music Business. My family believed in me and supported me to pursue something I was truly talented at instead of what just looks good on paper. My father taught me compassion, generosity, and kindness. My mother taught me to not let people take advantage of those qualities. Between they two, I had all the tools I needed to create my business.
Photos by Jessica Vaughn