We had the good fortune of connecting with Tara Ghei and we’ve shared our conversation below.
Hi Tara, what’s the most important thing you’ve done for your children?
I think it’s difficult to choose a specific event or important decision that I have made as a parent that has impacted my kids. Being a parent is very much about consistently modeling certain behaviors or attributes that we want our children to appreciate and model back. At its core, I want to raise resilient children that are kind to others and are comfortable in their own skin. This is even more important with the backdrop of 2020 events. I am a big believer that both resiliency and self confidence come from stretching the boundaries of comfort and curiosity and trying new things. Whether in my professional life or personal life, I have aimed to stretch outside of my area of comfort – both for myself but also because I want my kids to see what happens when we aim high. Sometimes we achieve our goals and sometimes we don’t. Failing gracefully is also a really powerful message. When our children see how we deal with setbacks it helps them form their own reactions, subconsciously. This year has been really unique because my children saw me leave a career that I had spent years building in order to start Romp + Tumble. We talked a lot about what this meant for me personally, how exciting it was but also how scary it is to start anew. They have seen days filled with wins and others with challenges. And because it’s 2020 they have been right there alongside for the ride.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Romp + Tumble curates and rents bundles of baby clothes for every stage of a baby and toddler’s growth. We work with independent women led brands that manufacture with eco-friendly fabrics (i.e. organic cotton). Romp + Tumble aims to maintain the joy of dressing your kids in cute clothes, but reduce the burden of shopping, organizing and ultimately getting the clothes out of your home, sustainably. I was working on Romp + Tumble “on the side” (you know after my corporate job and being a mom) for about 9 months – researching, engaging in customer discovery and focus groups. The idea came to me as I was sorting through my own children’s clothes with the aim to give them away to a pregnant friend. I was shocked (not in a good way) with the amount of waste I has accumulated for something that is only used for 2 months or so. We went live in September 2020 and are “building in public” iterating as we hear feedback from our customers. Sustainability is such a buzz word these days, but the concept is challenging, when balancing it with everything else consumers want. The majority of parents we have spoken to share that style, comfort and affordability is top of mind when buying clothes for kids. Sustainability matters as well…but parents share that it is too expensive given how quickly kids grow. We are aiming to make sustainable brands more accessible to parents. We rent bundles of 22 or 11 items / $69.99 per month or $35 per month (less than $3.20 per item). All clothes are delivered directly to you without holes, stains or odors. With that we also know that minor holes and stains occur, so if they happen, send the garments back to us and we will try to take it out. If not, we donate or recycle them. We are a company that cares a lot about driving positive change and easing the burden on working and busy parents.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Well, I am assuming we are out of quarantine…otherwise it would be my backyard. For a week trip, I would say that its always fun to visit Atlanta in the spring and fall when the weather is more bearable and we can spend time exploring both indoors and outdoors. Our family enjoys the Atlanta Botanical Gardens – the seasonal exhibits are always so much fun. Additionally, we enjoy visiting bars and restaurants where you can try new and fun drinks. Himitsu is always a favorite. So is the bar above 8Arm where the bartenders make up drinks based on your flavor profile. We live in Morningside, so we also love frequenting bars and restaurants that we can walk to, including Whiskey Bird. In Inman Park there is Il Localino – the food is great and the decor and staff are a trip! If you are in a place to bring beverages home, I highly recommend Elemental Spirits in Poncey Highland. Finally, we have had some fun nights at the Tabernacle. We also love the High Museum and the kids concerts at the Alliance Theater and Atlanta Symphony Orchestra.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There are so many to name but here I go. I was inspired by the changemakers that I saw at the Lola, Womxns club. Having graduated from Bryn Mawr, a women’s college, I knew the value of being with a group of women that uplifted each other, but I forgot the power that comes with it. Leaving my corporate job where I was doing really well was a difficult decision, but it helped to have a community of founders to share it with. Over the summer and early fall I participated in the “It Takes a Village” pre-accelerator at Atlanta Tech Village and the LaunchPad 2XCore Flight program. Both programs were very different and provided me with a diverse set of tools and inspiration I needed to transition to entrepreneurship.