We had the good fortune of connecting with Shani Godwin and we’ve shared our conversation below.

Hi Shani, have there been any changes in how you think about work-life balance?
Work- life balance is very important to me. At a certain point, if you’re working, and not resting and refueling, you’re not really getting a lot of fruitful work done. You’re just being busy. Another way I like to say this—and this could be a pretty neat angle for anyone to approach their craft with—is, “Busyness doesn’t mean you’re a productive business.” When you’re doing what you’re made to do, you just do it more effortlessly. It takes a lot less energy, therefore leading to less stress, and that’s part of the secret to how I’m able to do so many things and still have time for family, friends, traveling and puppies. If you put it all on a whiteboard, I shouldn’t have any bandwidth, but I’m always operating in my gifts, and the Bible says, “Your gifts will make room for you” (Proverbs 18:16). That is the essence of Joy Economics. When you’re doing what you were created to do, it takes time, but it takes less effort because it is what you were born to do; so, you can do more than the average person and more opportunities will come to you because it’s just what you were created to do. You shine in a different way than others because what they have to work for comes naturally to you.

What should our readers know about your business?
I am excited about the way our business looks coming out of the pandemic. The pandemic was like a big ole’ reset button, and it opened up this opportunity for us to create the JOY Economics Coaching Program – a six-month marketing accelerator for women entrepreneurs who are serious about using their God-given gifts and talents to grow and scale the business of their dreams doing work that makes them inextricably happy.

I am comfortably in the phase of my career and life where mentorship, giving back, and sharing what I’ve learned to get to where I am matters more to me than achieving more and more goals. If we wouldn’t have lost the business that we lost, [during the pandemic], we wouldn’t have had the time, energy, or space to create—. The pandemic allowed me to create, and as a creative person, it was awesome, and I am really proud of the program that we created and the lives that we will change because of it.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’m going to shout-out my mother. So much of my platform is about monetizing your gifts, and my mother is the person who made me do that for myself. I wanted to go to college to write books, and she was like, “No ma’am …we are not paying for you to go to college so you can write a book. You can write a book if you want to, but if you want to write for a living then you need to figure out how you can make real money writing. Writing a book isn’t going pay your bills.” So, my whole career has been chasing a love and a passion for writing. What my mother essentially taught me was how to take my gifts, cultivate them, grow them, and monetize them. That is the spirit of Joy Economics.

Website: www.shanigodwin.com

Instagram: iamshanigodwin

Linkedin: Shani Godwin

Youtube: Shani Godwin

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