We had the good fortune of connecting with Shanequa Springer and we’ve shared our conversation below.
Hi Shanequa, we’d love to hear more about how you thought about starting your own business?
Before I started my own online children’s clothing store I was just like every other mom who searched the internet for the cutest online boutiques. After we received our daughter’s hearing loss diagnosis, my passion of kid’s fashion was combined with my desire to create something that my daughter Paisley could educate others on the importance of diversity and inclusion.
What should our readers know about your business?
I have always loved shopping at small shops for Paisley and dressing her up. When we found out Paisley was deaf we instantly developed a strong desire to actively teach her daughter self love, confidence and to be accepting of all people! Starting Paisley & Company was a way to combine my love of kid’s fashion with a mission that is important to our family. Paisley & Company aims to make all children feel beautiful, no matter their race, gender or ability.
I think what sets us apart is the story. It’s a story that is personal and has been used to shape the brand of the business. What excites me as a mom is when I catch my daughter looking at herself in the mirror with pride and confidence or hearing her say her nightly affirmations. It is my goal for our customers to take in the positive messages that Paisley & Company puts out and believe that he or she truly is beautiful.
Throughout this journey I have taken things one step at a time with one main direction in mind, “get out of your own way, Nequa”. Sometimes we as moms will count ourselves out before we even take the leap. Within the last few years I have adopted a new approach to life, which has played a part in the start of Paisley & Company. That approach is not thinking that I need to have all the answers and everything needs to be perfect right away. There is value in learning curves.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My biggest inspiration for the business is none other than my beautiful daughter, Paisley. I’m sure when she is old enough to take over the business she will make it bigger than it has ever been before. Paisley motivates me to be better everyday. Not only has she conquered so much on her listening and spoken language journey in the past 3 years, but she is truly an angel child with a heart of gold.
My husband challenges me without even trying. It’s a blessing to live with someone who uses everyday to get better. It definitely makes it easier to do the same. I’m thankful for his support and unconditional love.
There are so many mom bosses that I look up to. One that I HAVE to give a shoutout to is a personal friend of mine, Sadie Holland. She is a wife, a mom of 3, and runs two thriving businesses. Did I mention that she has twin toddlers, still breastfeeds, and home schools her oldest son?
Other: Facebook group: Paisley and Company, LLC VIP Group
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