We had the good fortune of connecting with Rodd Evans and we’ve shared our conversation below.

Hi Rodd, we’d love to hear more about how you thought about starting your own business?
I wanted to start something impactful, that had no limits to growing. There were times when I was discouraged, but a few sold out shows (stage plays), sold out events (professional, social and recreational) and then there are the people who walk up and tell you personally that your event, work, script, or discussion changed their life. People walked away and created friendships from meeting at our events and a lot of guests said that they saw themselves at times in the characters that were featured in our shows.

I was nervous, but over time I realized that as long as there is purpose behind what your doing…. Somebody will feel it.

What should our readers know about your business?
I operate a multi purpose brand called Bigger Picture Association LLC.

In a nutshell, we are; an entertainment company producing film, stage plays and scripts and we also are an event management company that also designs events.

We specialize in event management, brand management, production (film, stage plays, scripts, commercials and content), & we feature/collaborate with talent (actors, writers, directors, dancers & producers) in addition to selling merchandise (t shirt designs), products and services.

Our products/services are tailor made for our clients depending on their needs.

We offer event design, consultation for business strategy on how to monetize and pitch your brand. Our goal is to help brands to monetize their talents within the general public while also finding ways to receive funding to support the business, in addition to opportunities to be paid in a variety of ways.

We also also take ideas and bring them to life as a writing team.

We have work registered with writers guild of America, and we also work with Drew Sidora of RHOA in Public Relations, Strategy & we formerly operated in social media management in collaboration with Drew.

We are just getting started though and growing as a team.

I started out throwing parties, concerts and comedy shows. Soon after, I’d intern with Atlantic records & Coin Handlers, gaining connections and experiences on yours in the Midwest, mainly in Detroit.

I was used for photography and videography but then that turned into an opportunity to design events, manage events both large and small, while also enhancing my leverage in advertisement. I also started to work with friend, actress and songwriter drew Sidora of Chicago, where my mother & family is also from.

I took those skills and produced my own stage plays, short films, and content. I’d soon collaborate and build with others from there.

From there I created partnerships and the companies that I partnered with, and business partners that I partnered with began to receive funding, support, resources and leverage.,

I then took the business model that I created and enhanced it further.

I want people to know that I figured out a way to generate income, create a supply and demand… while using my degree in public relations from Western Michigan University, and my experience as an entrepreneur to create my own salary.

I worked for Brilliant Minds Family Counseling and sure after I had collaborations with Ice Cube’s Big 3 league, the young 3 and more. I served as a program developer, program designer, youth counselor and special events coordinator.

This allowed my brand to grow not only in entertainment, media and management but also within schools, colleges, after school programs, and also daily community involvement programs. We started to realize that our services can transcend any industry.

I operated in a smaller market in the Midwest but then expanded my connections to Atlanta & Los Angeles.

The most important thing that I realized is: BE YOUR SELF!!!!!

People gravitated towards my vibe, my energy and loved my ideas. I realized that all I had to do was put myself in a position to expand.

I had some low moments in my personal life at times and often felt I should be further then I was….. but looking back I’m super thankful, super appreciative because you can’t buy what I’ve learned.

You’ve gotta adapt to the times, the eras and find a way to float…. But if you find your niche, you won’t fail.


Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’m enjoying buckhead in the Atlanta area. There is always something going on at the State Farm arena though from comedy shows to concerts. I like going to try nature activities like hikes, or the bar like boogaloo, and it’s always fun to try new restaurants.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d like to dedicate this article to my late father: Roderick Allen Evans Sr. My hero and inspiration.

Instagram: Rodd_evans

Nominate Someone: ShoutoutAtlanta is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.