We had the good fortune of connecting with Renee Burwell-Billie and we’ve shared our conversation below.
Hi Renee, is there something that you feel is most responsible for your success?
I have been in the health and fitness industry for over 20+ years. I have found that the keys to successful branding in today’s market are 1) authenticity and 2) staying true to the ignited passion that fuels the drive. Being authentic and connecting with my customers is something that comes naturally. When you love what you do, the customer can feel it and they want more. They believe in you and in what you are promoting. Eliciting emotions and connecting with the client on these levels becomes very powerful in the deliverance and drive of your brand. I am a very hands-on and engaging leader and team player. As an entrepreneur and business woman, what I expect of my team, is no less than what I expect of myself and that’s to love what you do, be an awesome, lead by example, team player, and above all remember the “why” and the “passion” behind what you do. WE are the BRAND.
What should our readers know about your business?
RC Fitnez is not only a brand; it’s a commitment, a movement and a community staple. I have created a brand and an environment that is inclusive to all and that is what I am most proud of. While there have been many long nights and even longer weekends; the RC Fitnez brand and name has tied into my customer’s needs, creating powerful emotional connections. Many trainers, teachers, fitness enthusiasts, students and colleagues have graced the doors of RC Fitnez and launched their careers there. While being one of the premiere and recognizable industry influencers is important, every individual and instructor associated with RC Fitnez needs to be clear on, understand and believe in, what the brand message is because we are the truest representation of the RC Fitnez brand.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
My BFF just popped into town and we are “gonna turn up”! Breakfast and mimosas on my deck to start the morning. I have an on-deck vegetable and flower garden – so the scenery is quite lovely, engaging and relaxing. Next, let’s hit Stone Mountain for a light walk and much needed girl talk catch up session. Time to shop – we are going to hit Little Five Points for some eclectic shopping and local interactions. I love Little Five Points – you can be whoever you want, wear whatever you want and just hang out! While we are here, we will walk across the street to see the Outkast mural. Such art and beauty. Time for lunch at Two Urban Licks on the Beltline. Their bronzed scallops – the mix of the gouda grits, pico de gallo in smoked tomato broth is to die for!! Time for a late afternoon siesta and chill at the house. We are heading to RC Fitnez Studio to work out!! After the workout and mingling with the students and the fitness instructor, a few of us are heading to La Parrilla’s for Mexican food and drinks! We opt to sit outside and commence to laugh, drink and be merry. Great night. Tuesday – Breakfast (continental w/orange juice and coffee). We head downtown to tour and walk at Centennial Park and to ride the famous Skyview Atlanta Ferris Wheel, grab some lunch and chill. Siesta time. A later workout at RC Fitnez Studio (Zumba with yours truly), grab some iced coffees at Dunkin and head home. Wednesday – Breakfast at Flying Biscuit; massages (Natural Body), light shopping at the Toco Hills shopping plaza and lunch at Top Spice restaurant. Girl talk, iced peppermint tea and relaxation at my house before heading to RC Fitnez Studio for a Zumba and toning night which starts at 6:15PM. After Zumba, we head over to take a hot yoga session at 8PM, Bikram Yoga Studio. Thursday – Breakfast at Southern Sweets Bakery followed by a shopping spree in Buckhead. We spend the afternoon at my house with some much-needed chill on the deck time followed by a light lunch with some relaxing old school music playing. Thursday night, we are heading to RC Fitnez Studio for Pilates night. Friday – Breakfast at my ATL BFF’s house out by the pool. For lunch we have margaritas, veggie charcuterie board with lots of easy breezy conversation and laughs. Late evening, more friends join us for a fun game and dance night. Saturday – Breakfast with friends at my house for an awesome morning sendoff before we head to the airport.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to thank my husband, my friends, my children, my colleagues and my amazing RC Fitnez team and students. Without them, the puzzle would not be complete. I am who I am today because of the love, the dedication, the long hours, the late-night phone calls, the weekend mentoring sessions, and the efforts and encouragement of a wonderful community of friends that surround me. Absolutely none of what I do would be possible and neither would it matter if my foundation of amazing heavy hitters did not have my back.
Time Stops Images Thomas Billie