We had the good fortune of connecting with Rashad Sattaur and we’ve shared our conversation below.
Hi Rashad, can you walk us through the thought-process of starting your business?
There were a couple of factors that led me to wanting to start my own business. The first being my frustrations with the people I worked for previously. I found myself either working for toxic people or in companies where there was no room to grow. So ultimately, starting my own company meant I could enforce the ideals I wanted and create a diverse working environment where everyone was treated with love and respect. The second factor was my family. My parents were extremely supportive and always encouraged me to pursue my passions. They emphasized happiness and well being as the main factors in success and not money. We only have one life to live so why waste any time at all not doing what you love. With that mentality, I pursued exactly what I loved, which was video production. Knowing that I could wake up everyday and do something I enjoyed makes it that much more fulfilling. The last factor was realizing how much resources are already at our fingertips. There is no need to be afraid of starting your own company. Registering for an LLC takes a manner of minutes and any questions you have you can search up online. So I did exactly that. Started an LLC, opened a business account with my bank, made a website, created some business cards and hit the ground running!
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
My business, SRP Visuals is an Atlanta based video production company. We specialize in filming corporate, promo videos, commercials, docu style, behind the scenes, and many more. I honestly hate to compare myself to others since there are so many hard workers out there. But video production is my number one love and I put all my dedication and attention to it to make sure that my clients get the best possible video. I am most excited to just keep growing the business. Finding new ways to market myself is always a fun process. Every year I work hard to acquire bigger budgets and clients. Constantly trying to increase the scope of production and bring even more value to those I work with. But honestly every production whether small or big excites me. I just love the whole process of filming in general. Getting to where I am now was definitely a grind and still continues to be. One of the things I wanted to make sure of was being debt free for the business. So I started by renting out a house and living with 4 other friends for the past 4 years. That way my living cost was extremely low and I was able to save a ton of money. That money in turn I used to invest in the business. One thing I saw a lot of people in the same space doing was buying cheap cameras and equipment and never upgrading. They said they wanted to keep their costs low and didn’t see the point since they were getting work already with what they had. I personally thought that was a huge mistake. I would only buy what I could afford at the time but would always take money from work and put it right back in to the business. I started off with a $1,500 camera and once I saved enough I took the risk and bought a $10k camera. Because I had that camera I secured higher paying gigs that ultimately paid the camera off itself. So by investing back in myself and by wanting to increase the value I could provide to clients, I was able to continue growing exponentially. All in all there has been so much I have learned by working freelance and starting my own company. I would say that hard work always pays off. My dad would always tell me “The harder you work, the luckier you get”. If you continue to grind and work passionately and professionally, opportunities will present themself to you. Just don’t give up before that happens!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Oh man that is a good question! I have lived in ATL for 6 years now and every year I discover new spots that I love. It would obviously depend on what the person likes but here are a bunch of my favorite things to do:
Walk the Beltline to Ponce City Market or Piedmont Park. PCM has a ton of great food options but their Japanese restaurant has some of my favorite ramen in town. Water actives: Lazy tubing down the Chattahoochee River, Jet Skiing at Lake Lanier, Roswell Mill Waterfall. Some easy hike spots: Stone Mountain, Arabia Mountain, Sawnee Mountain. I love going to watch the sunset. One of my favorite spots is the Painted Duck. It’s an upscale underground bowling spot. But they have amazing drinks/food, live performances and all sorts of different games sprinkled around. Just a really cool vibe in there. Food/drink wise there are just so many great options. Buford highway for amazing ethnic and global options. Brewery hopping is always fun. Scofflaw is one of favorites to go to. I don’t do too much bar hopping but when I do its usually on Edgewood or Buckhead, and both give off completely different vibes! So that’s just a mini list, there is so much to do in ATL, it would take multiple trips to get the whole experience!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would honestly be nowhere without my family. My parents were extremely supportive of me and never pushed or forced a specific career on me. My dad grew up in poverty but worked unbelievably hard and is now a CEO and President of companies in his space. He is my biggest idol and has taught me more than I cold ever imagine. My mother stayed at home full time to raise me and my brother. She paid close attention to what I enjoyed growing up and always encouraged me to pursue my passions. My happiness definitely stems from my mother since she cared about it so much! I have one older brother and he is my best friend and also my biggest supporter. He is always pushing me to be the best version of myself and keeps me motivated and excited for everything life has to offer! And specifically in the video production space, one of my best friends, Matt, played a huge part in my career. He saw more in me than I saw in myself. When I was just starting out, he went out of his way to teach me everything he knew and presented me with some of the biggest opportunities of my career because he had so much faith in me. The kindness he showed me I wish to someday repay someone coming up as well.