We had the good fortune of connecting with Pam Marshall and we’ve shared our conversation below.
Hi Pam, what was your thought process behind starting your own business?
Many of my family members were entrepreneurs with restaurants, hotels, construction and hair product manufacturing in Mississippi dating back to the 1930’s and I wanted to follow in their footsteps. I understood that owning a business is hard and requires many hours of work before and after the sun rises and sets. Having two athletic children who endured many bumps, bruises and injuries led me to open a cryotherapy center to support the needs of athletes and others on their road to recovery or just to maintain their wellness. I am excited that we are approaching our 3rd year in business and planning on many more!
Let’s talk shop? Tell us more about your career, what can you share with our community?
We offer wellness services that are aimed at reducing pain and inflammation with the use of cryotherapy and compression therapy. We are located in Lawrenceville and proud to be able to service the citizens of Gwinnett county. I decided to open a cryotherapy center after my son had sustained several injuries playing football and basketball. I researched the benefits of whole body cryotherapy and local cryotherapy to become as well versed in the treatment as I could before opening the business. I was turned down for just about every business loan there was including the SBA!! Cryotherapy was fairly new to the US and was considered high risk for banks as well as insurance companies. As many black and female owned business do, I had to self fund in order to get started. In my pursuit to open the business, I visited several cryotherapy centers around the US to observe their operations, the equipment and techniques used. These observations and discussions with other centers helped me tremendously in planning and operating my business. A few things I learned along the way is to understand how to market to your potential clients. I underestimated what was needed in the way of marketing and learned quickly what it took to be visible. Also collaborate, collaborate, collaborate! 🙂 You are not in this alone and others may want to collaborate with you and you with them so that everybody wins.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
King Center, Aquarium, Stone Mountain, Hit Atlanta Eats hashtags to find good places to eat. Go to the beltline and ride bikes and eat Jeni’s Ice Cream. Spend a day at a black owned farm or Serenbe to pick fresh veges and cook a good meal. Girls day at JeJu Sauna.
Who else deserves some credit and recognition?
Credit would have to go to my family for their continued support. They have been there all the way and when I’m working late, on the weekends or early in the morning they know that I’m grinding my way to success!
Yelp: SubZero 3 Cryotherapy and Recovery Center