We had the good fortune of connecting with Erika Moore and we’ve shared our conversation below.

Hi Erika, how has your work-life balance changed over time?
My work life balance has had a major shift during the pandemic. Due to COVID, I haven’t really worked in a brick and border establishment since mid March. In effect, I have been given the opportunity to focus on the growth of my personal business, photography and videography and another I co-founded with Raquel Ravenell, Whiskey and Rosemary. I am learning to better balance and schedule my day accordingly, knowing that there is something that always needs to be done or improved but also giving myself time to rest, care for self, and watch a movie every now and then.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
EMORTAL DESIGN HOUSE is my freelance business that focuses on product, editorial, portrait photography, and videography. I am proud of my growth as a photographer, starting out I was shooting only what clients would need. As of recently, I find myself developing more of a style. Whiskey and Rosemary is a lifestyle brand founded by Raquel Ravenell and myself that focuses on cocktail experiences, cocktail classes, events, creative content, craft, food, travel and community. I am were I am today in business by sticking a vision and working towards it. There is always something to learn and improve, developing a growth mindset is helping along the way. Staying curious and having faith through challanging times is important. Last but not least, surrounding myself and reading experiences from entrepreneurs I admire has taught me a lot. This hasn’t been easy and honesty it still feels like the beginning. I have experienced many challenges from my earlier days to now, from taking horrible photos of an event, running out of space during a shoot, and more. I overcome challenges by reflecting and solving the problem in retrospect, preparing myself similar challenges that may occur. A few lessons I’ve learned is businesses and a happy life has an important commonality, relationships. Developing professional relationships is just as important to learn and grow. Secondly, contracts, agreements, and emails are a must. Even if we work with friends or family. Information can be mixed up or even forgotten. Written agreements preserve professional relationships. I want people to know that these two brands value community, service, and creativity.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Disclaimer, this is a pre-COVID list. Businesses operations may vary. Monday Morning: Tea at Honey Pot then walk the belt line Afternoon: Stop by Trader Joes, grab lunch and wine then walk to Piedmont Park to sit under a tree and indulge. Evening: Honestly we would go in to relax for the rest of the evening to prepare for a full week. Tuesday Morning: Breakfast at Rosie’s Cafe. The whole wings are tasty. Afternoon: Go to the Civil and Human Rights Museum and the Aquarium Evening: Have a night cap at Muss & Turner’s Wednesday Morning: Start the day at Roswell Mill to hike and dip in the water Afternoon: Head to the Battery for lunch Antico’s pizza and Terrapin Taproom Evening: Have wine and tapas at Barcelona Wine Bar Thursday Morning: Grab Juice from Jutox Bar in Castleberry Afternoon: Stop by Atlanta Contemporary Art Museum Evening: Have dinner at Tuk Tuk Thai Food Loft Night: Have cocktails at Parlor Cocktail Den in Castleberry Friday Morning: Grab juice from Arden’s Garden then drive around Kirkwood and and surrounding areas to go mural hunting. Afternoon: Mural hunting would last , we would dress fly to take nice photos lol. Lunch time. Grab a light healthy lunch at Sevananda Natural Food Market in Little Five Points Evening: Dinner at Apt4b for the Octopus dish!! Amazing. Saturday Morning: It’s Atlanta, so I have to take my friend to a lit Brunch lol. Ms. Icy’s food and atmosphere is lively and a time to remember. Afternoon: Play mini golf on Ponce City Market’s Rooftop Evening: walk down to Hotel Clermont to enjoy another rooftop while the sun sets then have dinner. Night: See what DJs are spinning and go dance through a set or two Sunday After a full week, we would head to Grant Park’s Farmers Market to have juice and whatever else. Lay under a tree to reflect and relax.

Who else deserves some credit and recognition?
Wow, there are so many people and experiences that have supported and encouraged me. My parents love and support me, they show up and give me honest feedback which is always appreciated. I receive love and encouragement from my friend and business partner, Raquel. She’s down with trying new ideas we come up with whether they are successful or not. I admire and appreciate her creativity. My friend Torri is super upbeat and enthusiastic about life, knowledge, and manifestation. She encourages me to strap my boots and keep it pushing through stagnant or unsure times. Photography mentorship from Blair Devereaux was a huge contributor to my understanding of studio photography and editing editorial shoots. He has a pure and refreshing spirit that creates a great space for learning. I loved interning for him. Shannon Evans is a phenomenal woman I worked for at Studio no.7, an event space she owned. At the time, I was interested in events, food, and cocktails but didn’t see anyone first hand thriving in this field. She showed me that creating things I envision are possible and has always been supportive and helpful by sharing knowledge and opportunities. Also, shoutout to my friends who inspire just by being themselves and living out their passions. Mercedes, Osmond, Atria, and my siblings just to name a few. I receive a lot of mentorship through books, here’s a few books that contributed to my personal and professional growth: Big Magic by Elizabeth Gilbert Ask and its Given by Ester and Jerry Hicks Boundaries by Dr. Henry Cloud & Dr. John Townsend The Power of intention by Dr. Wayne Dyer People Skills by Robert Bolton Ph.D.

Website: https://www.whiskeyandrosemary.com https://esm3pbl.myportfolio.com/
Instagram: @e_mortal_

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