We had the good fortune of connecting with Ms Chloé and we’ve shared our conversation below.
Hi Ms Chloé, what’s the end goal, career-wise?
My end goal is to make Belle Cheveux By Chloé an international brand. I would like to have multiple salon suites & storefront locations worldwide. In the US, the UK, the Caribbean, South Africa , you name it. My salon suites are not going to be like a regular salon, it’s going to be like a Luxury Beauty Bar where you come in and get all your beauty needs catered to. You know, for example when it’s your birthday & you have to go get your hair done at the salon. Then go get your makeup done somewhere else and go get your nails done another place. Belle Cheveux is going to be that one stop where you can get everything done conveniently at one location. I want to make sure that my clients feel pampered upon arrival and exit. I also want to have storefront locations where we sell all of our wigs, hair products & accessories as well as having them available at local beauty supply stores, Walmarts, CVS, Walgreens etc. I also want to have motivational brunches & beauty mixers to be able to share my knowledge & teach upcoming wig makers and beauty entrepreneurs like myself how to invest, how to market your business on social media, how to monetize social media, how to use social media influencers to your advantage, how to start your own product line, the importance of branding , how to find the right vendors etc.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I think what sets me apart from everybody else is that Im self taught. I have a natural gift where I’m with great with my hands & passionate about everything beauty. l’m a visual learner, Once I see how it’s done. I could do it. I’ve always been into hair, beauty, fashion, skin care and lifestyle so I use myself as a walking billboard to promote my Brand & what I do. And that’s how I grow my business. Might sound cliché but I turned my passion into a paycheck. I have made a lot of mistakes throughout my journey. I have shed alot tears, I have been discouraged & I wanted to give up many times but I didn’t let that stop me. I use myself as motivation to compare where I was, to where I am and where I want to be. I’ve learned that this is all part of entrepreneurship. ITS HARD. I also learnt that the power of the tongue & manifestation is a real thing. My brand was built from the bottom up. I’ve literally done all of this by myself and still do. From staying up late nights to fulfill orders, make & customize wigs, doing research to find new vendors, building my website, testing out and launching new products, everything I have done on my own. I am the CEO, the wigologist, sales representative, customer service representative, the photographer & videographer, the content creator, the marketing manager, the accountant, the one who ensures quality control, I literally do everything. Hopefully one day I’m able to hire a team of likeminded individuals who can help me take my brand to the next level. But as of right now I’m just a young black woman entrepreneur trying to turn my small business into an international brand.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I am definitely a foodie and a fashionista so I love BRUNCH. I get to dress up and enjoy delicious food and some great cocktails. A few of my favorite brunch spots are Toast on Lenox, The Garden Room, Suite Food Lounge and Garden Parc. I am from the Caribbean so I also love Caribbean food. I recently went to Escovitchez. Their food and drinks are amazing. For nightlife I like Hookah Lounges rather than clubs. Or I would do a games night indoors with some finger foods like wings , home made cocktails & maybe a few tequila shots.
Who else deserves some credit and recognition?
I would definitely like to send a lot of love and heartfelt appreciation to all of my clients (my Belle Babes) because if it wasn’t for them I would not be able to do what I love. I started off doing my own hair and would constantly get questions from friends, family random people on the street & social media asking me if I could do their hair. From there they would refer me to other clients and that’s pretty much how my clientele grew. I have some very loyal supporters who have been with me since I started 10 years ago. Also my mom because she lets me experiment on her. 😅