We had the good fortune of connecting with Michael Lima and we’ve shared our conversation below.

Hi Michael, we’d love to hear about how you approach risk and risk-taking
I believe that a lot of people never hit that point where they feel “It’s Time” to take that big risk or to bet on themselves. At this point, I feel as though betting on yourself is far less of a risk than betting on another person or company. If I had not experienced the risk and reward starting my own project and surviving, I might have a different answer. Taking that first initial large risk was everything for Atlantrum as a Fashion Label, and to me personally. I look forward to the next risks we take in the pursuit of progress.

Alright, so let’s move onto what keeps you busy professionally?
I started Atlantrum at the very beginning of the quarantine in July of last year. Time has flown by, but the Pandemic placed more challenges than ever on starting up an interactive/pop-up boutique experience. Serving the community directly and with relevant and relatable concepts has become a key piece of how Atlantrum’s art is created. There is one caveat; I weave easter eggs into all my clothing that are left there for the wearer/onlooker to find and appreciate beyond the initial appearance of the garment. These hidden messages define the brand.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
To get a feel for the neighborhoods, I would show them the Edgewood bars, on a weekday. These would probably include Church, Beer Garden, Joystick, Harolds, Ourbar and Others. On the weekends, Revery VR Bar is a modern and eclectic night spot, and Pal’s Lounge is the place to go After-hours. For food, I enjoy Amazza, Boca Lupo and Petit Chou.

Who else deserves some credit and recognition?
I would like to thank two communities in particular for inspiring the spark that later became Atlantrum Couture . Edgewood & the West side were Instrumental in shaping the culture, ideas and designs we put out. Without these communities and my experiences in them, Atlantrum would not exist. From the support of many friends, to beings a breeding ground for new ideas and concepts, my home influenced every facet of this project.

Website: https://www.atlantrumvogue.com/

Instagram: https://www.instagram.com/atlantrum.404/

Image Credits
Instagram: @Lima_shoot_digital

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