Meet Lucy Fry: Owner & Creative Director

We had the good fortune of connecting with Lucy Fry and we’ve shared our conversation below.

Hi Lucy, what do you attribute your success to?
The most important factor behind our success is definitely our relationships and our loyalty to our clients. We like to build relationships. We find people interesting and their stories more fascinating and that takes time. We enjoy the moments after the honeymoon stage, when comfort sets in and we can deep dive into the challenges, the strengths and goals, creating precisely what the client wants. 

Alright, so let’s move onto what keeps you busy professionally?
You know that feeling you get when you are in the middle of a task and you lose your sense of time and joy takes over? Some people call it “flow” or “being in the zone” and it can happen during big creative bursts like writing a book or making a clay pot – or while doing the most mundane tasks like a jigsaw puzzle, cooking, or even cleaning. For me, I flow the hardest when I’m designing – and it always comes with a sound track. I think this process all started for me in architecture school in the loud and crowded studios of UF where I was left with no choice but to wear headphones and pump loud music through them to drown out the noise. We were trained to always have a concept for our designs. Something to give it meaning. I remember one project in particular was a townhouse revamp in NYC – we had to create imaginary clients with imaginary personalities and come up with a whole program based on them. My clients were professional chefs who loved jazz – so that semester I fell in love with artists like Ella Fitzgerald and Miles Davis. It’s the only music I listened to while I worked on that project. I became one with the clients… like Val Kilmer became Jim Morrison in The Doors movie. Today – we are lucky to have such a diverse client list with a wide variety of projects in the studio. The music is never the same from one day to the next. The most important part of the process for me is getting to know the client. Who are they? What do they like? What are their interests? Before I sit down to start designing, I find so much happiness in the task of assigning music to a brand. Or, if we are developing a new brand brand, finding a soundtrack for the client. Whether it’s a fast growing tech company or an established non-profit – every client has a unique soundtrack that sparks joy and inspiration for design. Then I put in my AirPods and let it FLOW.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
One of the best things about Atlanta is that it’s a big city made up of smaller towns – each with its own personality and vibe. Our office is in Old 4th Ward on the beltline – so we tend to put in a lot of time in that area. We would definitely spend at least one evening doing a beltline bar crawl starting at Studioplex Alley and working our way towards Ponce City Market. There are so many places to stop for really good cocktails and food along the way and it’s some of the best people watching in the city. If there’s a good exhibit, The High museum is always fun – although the building itself is a work of art so we would probably go regardless of the exhibit. Little Five Points has great live music venues and the Porter – which has the best beer menu, but even better is the salt & vinegar popcorn. I would love to hit the west side – do some shopping, belly up to the bar for raw oysters and cocktails at the Optimist then maybe hit a few art galleries downtown. If we could get tickets to an Atlanta United game or a show at The Fox Theater, we would do that for sure! We also love Cabbagetown and would take them to Carroll Street Cafe for brunch. Decatur is one of our favorite hang spots – bowling at Comet Pub and Lanes is a blast and the food is surprisingly amazing. We also love Iberian Pig on the square – especially for bigger groups. Love this city!!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
2021 marks our 20th year in business and as you can imagine, I have met a lot of amazing people over these last 20 years! If I look way back to the beginning when Jason and I were fresh out of college and just getting Biscuit off the ground – I definitely owe a huge shoutout to my father, Roger Fry. He has his own successful architecture business in Miami, FL, and his experience and knowledge around running a small design agency was critical to our success. He helped us make smart business decisions and guided us through the difficult times. He remains unconditionally supportive today and is always willing to drop what he is doing to provide love and encouragement when I need it. From a purely female goddess standpoint, I can’t imagine where I would be today without my Moon Momma crew. About 7 years ago, a group of close friends and I realized we were in desperate need of a safe space to talk about the ebb and flow of being working moms and the many roles that come with that title. We initially met once a month and used the moon cycle to determine the date of the meeting – hence the name of the group. We tried several different formats over the years – everything from integrating meditation and setting intentions to drinking hot tea and including some kind of community service project. After a couple years we realized that it wasn’t the format that really mattered but the people in the group. Having the ability to get the support we needed – no judgement, no criticizing – was and is essential to our success. Today, we all have teenagers – and with all that’s happening with COVID and all the civil unrest and injustice in the world, we meet more often – sometimes weekly – despite the moon cycle. I have found unmeasurable refuge, love, laughter, and support with these amazing women. I am so lucky to have them in my life.

Website: https://biscuitstudios.com/
Instagram: https://www.instagram.com/lucy.angel.fry/
Linkedin: https://www.linkedin.com/in/lucyangelfry/
Twitter: https://twitter.com/lucyangelfry
Facebook: https://www.facebook.com/lucyangelfry/

Image Credits
Edie Butler