We had the good fortune of connecting with Liv McCray and we’ve shared our conversation below.
Hi Liv, what is the most important factor behind your success?
Liv With Nature was created to provide budget friendly, plant-based products for every essential need. Mother Nature has given us everything that we need for sustainable living, and Liv With Nature utilizes everything she provides with dedication, honor and love. From day one, I’ve educated, empowered and provided the community with free classes on techniques, ingredients, and tips on how one can closer to an all-natural lifestyle. The ingredients I use are simple, yet yield amazing benefits, which is why the products can fit anyone’s budget. Liv With Nature is one of the safest, purest, economical and best solutions for all dietary needs. This is the most important factor behind Liv With Nature’s success.
Alright, so let’s move onto what keeps you busy professionally?
For almost 9 years, I have been enlisted with the United State Air Force, working full-time in an I.T. position. The last 2.5 years of my career, I juggled being a mother of two children, my Air Force career and my Natural Product Business. The Air Force’s core values are: Integrity First, Service before Self and Excellence in all we do. I pride myself in handling all of my products and packages with the utmost care, from the sanitizing the jars/bottles to ensure hygiene is upheld, to using clean surfaces and pure ingredients. I listen to the community’s needs and do my best to provide them with the best options that I have to give, for I am committed to the community and their needs. I aim to give the customer a great experience with the interaction from beginning to end, because Customer Service is a high priority. I have recently separated from the Air Force, and the values will always remain with me.
I have definitely faced many challenges such as: realizing my strengths and knowing when to reach out for my weaknesses. As creators, it is easy for us to feel like we can do it all. While this may be true, we have to understand the value of working effectively and efficiently, while always taking care of ourselves.
I have learned many lessons along the way; one of my favorite lessons is that is not about the destination, it is about the journey. So make sure you soak it all in and have fun in any way that you can.
My ultimate passion is for the world to love and appreciate the wealth that Mother Nature has given us. Every day I pay homage and value the beauty of earth and what it has to offer. I absolutely love to Liv With Nature and believe that “When you respect nature, nature will respect you”.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Being that I just relocated to Atlanta, GA, I am unfamiliar with the physical locations that it has to offer. I love the vibe of the city so I would ask my fellow store owners inside the New Blackwall Street for some great vegan suggestions, as well as turn to social media for some events that may be happening the weekend my friend would be here.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
First, I would like to thank the community as a whole, for believing in me, my products and most of all my brand. Without the community’s support and love, Liv With Nature would not be where it is today. I have repeat customers, countless referrals and new customers who are willing to support what I provide.
Specifically, I would like to shoutout one of my great friends of almost 20 years, more like a sister, Alara Saname. She sent me a video of someone explaining the ingredients in one of my favorite hair gel, a product that is really popular within the natural hair community. After watching the video, it explained why I was having side effects, such as skin irritation and hair loss, that I deemed as normal, and I realized that I needed to pay more attention to what I used on my body and hair. I searched high and low for natural hair products that didn’t contain the common ingredients that cause these side effects, that were also budget friendly, and was highly unsuccessful. I had no choice but to make my own products. At the time, I didn’t think I had time to do so, but little did I know, I was being prepared to do so. After 6 months of making my own products, I made post on social media of my hair progress and it peaked so many of my friend’s interest. I was asked for the recipe and how much I was selling it for. I commented multiple times that I don’t have time to sell anything and gave out the recipe. I had a very successful, yet demanding, career and was busy raising my two children. This is where one of my previous co worker’s stepped in, Tyrone Brown. He said I have something that many are looking for and I’m doing a disservice by not providing it. He sent me a YouTube video of the creator of the Mane Choice, to motivate and inspire me, and it worked. At first I thought I would be a Natural Hair Company however when after a 3 day liquid fast, I realized that I should not stop there. I wanted to provide a lifestyle, not follow a trend. Thus the creation of Liv With Nature and the brand.
Liv With Nature has gone from setting up a small card table with no tablecloth at pop up events in Northern California, to having my brand on the shelves of multiple stores to having a dedicated space inside the New Blackwall Street in Atlanta, GA.