We had the good fortune of connecting with Leticia Vicotti and we’ve shared our conversation below.
Hi Leticia, what role has risk played in your life or career?
I’m all about risks. I believe that life itself is a risk, rather you want that to be true or not. We have choices and we can either stay comfortable in our zone or we can risk something. Every decision is a risk because in reality we do not know the outcome. We want to know, we want the outcome to be the one we expect, but not always it is. Being an immigrant and have come to the US at an young age, risks were taken for me and I got used to this risk-taking life. I risked going to college without money, I risked moving across the continent in pursue of a master’s degree, and my most current big risk was quitting my corporate job, where I must say I was pretty comfortable, to start my own business. However, risks are not just that big decision you make that can alter your life, but it is also the little things. As an entrepreneur, I believe I continue to take risks everyday that I continue to want to stay in business. I choose the risk to freedom, to the unknown, to uncertainty every single day!
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Today I have a digital marketing agency, but I like to see this as a people-helping business. We at Social Boom believe that the Internet is a way to expand our voices. Yes, we want to be financially well and successful, but there’s gotta be more than that, so helping other professionals speak up their talents and share useful and correct information to others while growing their own business is our goal.
It is not always easy to have a business, actually I would say that most days are hard, but if I could pick one thing that I have learned in the process is vulnerability, For those who know me in a personal level, they might say they think I’m strong, but in reality I chose to be vulnerable. Having a business requires that. It is the willingness to show up everyday and give my best self. Is continuing even when your bank account says otherwise. Is believing after every no you receive. Interestingly vulnerability is very much linked to social media. Putting your face for the world to see, but knowing the reason why you do it is a must. Vulnerability is life’s great dare in which I continue to practice not just in my business, but in my life.
So my message to all other business owners, don’t see social media as this annoying, scary or fake thing, but see it in a way to expand your voice, help others and make the world a better place.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
So, I’m a foodie so if my best friend was coming to visit we would hit all the food spots. Currently I have really enjoyed brunch at Nido’s cafe in Cumming which we would probably start there. Beto’s tacos for lunch and head to the city for dinner. Other places to explore would be hiking in north Georgia, Montaluce winery, Ponce City.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Thinking about a single person who deserves credit for my story is such a hard thing because truly I think I have had so many. Even the people who did not support me, but looked down or doubted me in a way gave me strength to continue. I have had amazing pushes from my mentor Lucy Vincent, my therapist, my previous co-workers, my friends, but my mom is the one who has been always there. In the good days or in the bad days. In the days where I was all in, I was positive, but in the days I questioned what I was doing, I doubted myself and if this was still the path to continue. However, I owe it all to God. May sound cliche and maybe it is, but in dark times of entrepreneurship or self-seeking, I was able to go back to the why I started all this and found strength in him.