We had the good fortune of connecting with Ashley Williams and we’ve shared our conversation below.
Hi Ashley, what is the most important factor behind your success?
The most important factor behind the success of the brand is the fact that we lead with integrity, empathy and love. We continuously show up for our clients and make the legal experience one to remember. The mere fact that we provide an unforgettable legal experience, all while protecting our clients’ brands, makes Unorthodox Legal successful.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Unorthodox Legal is an innovative law firm that helps clients with trademark law, copyright law, business formation and contracts. We do things differently over here, and pride ourselves on making the legal experience like no other. We not only provide legal services to clients, but become fully invested in the overall growth of the brand. Being business owners, we understand the inner-workings of growing a sustainable and successful brand – and always use our business acumen to advise our clients. We are not the attorneys who take on clients just because. We care. Therefore, we have no problem telling you … “let’s not file that Trademark, it will not be approved” or “you don’t necessarily need 3427 contracts right now, we can start with 2”.
Was the road easy to building this empathetic and compassionate brand? Of course not. Did others doubt our philosophies (and call me “too nice” or “crazy”)- absolutely. But we continue to do things our way and make an impact in our legal community.
The world needs to know that Unorthodox Legal is a law firm that is built on integrity, compassion and love and continues to make a change in our legal community.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
A weekend here in NYC would be: – Brunch by the water/ location with nice scenery (too many to name)
– Shopping on 5th Avenue (all the luxury stores)
– Metropolitan Museum or a pop up museum
– Any street festivals that are occurring.
– Dinner and drinks outside on Restaurant Row or a swanky rooftop (230 5th or Ampia Rooftop)
P.S. We would live like true NY’ers and take the train to each destination.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My mother deserves a lot of credit in the building of Unorthodox Legal. As an entrepreneur with a brand, she noticed the pitfalls that many in her community were facing and encouraged me to offer accessible legal counsel to the creative entrepreneur community. She was our first client, biggest cheerleader, marketing expert, branding expert, business consultant, and the list goes on and on. Without the encouragement and guidance from my mother, Unorthodox Legal would not be where it is today! This shoutout is dedicated to you mom!