We had the good fortune of connecting with LaVelle Johnson and we’ve shared our conversation below.
Hi LaVelle, can you share the most important lesson you’ve learned over the course of your career?
One of the most important lessons I have learned about business throughout time is to never give up. If something is not working for you, it is ok to reinvent yourself. There is nothing in life that stays the same, and neither should you!
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I have been a beauty professional since 1996. I opened my practice in 2019 in Midtown. Once the pandemic hit, I had to figure out a plan like most business owners on how to transition the business. During the pandemic, I transitioned to sale my products and consultations on my site – LZen Skincare and had a great boom of traffic and sales. Health and safety is still priority, I recently decided that I will be adding pop up treatments in the summer at locations for my clients and future clients. Skin health is important and I want to continue to help educate clients on how to maintain and take care of their skin. Lessons learned, to never give up on what you want to do in life. We all evolve and change, you can change your business structure at anytime and don’t conform and follow what others are doing. You must follow your own beat to your own drum.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I am a foodie so I love Ray’s on the River in Sandy Springs. It has the best and the freshest seafood I have had in Atlanta, and the outside dining has the best view of the Chattahoochee River! You must also, go to Mary Mac’s for the best variety of soul food. I highly recommend the Atlanta Breakfast Club for breakfast – everything is delish. I enjoy going to Piedmont Park for a nice walk on the trail. If you are able, make sure you visit the Birth Home of Martin Luther King, Jr on Auburn Ave, it’s true history lesson for everyone to experience.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Shoutout to my mother who has always said to never give up on your dreams.