We had the good fortune of connecting with Kristi Porter and we’ve shared our conversation below.
Hi Kristi, how does your business help the community or world
Signify is built around the idea of social impact. I provide copywriting and marketing services to nonprofits and social enterprises. I want to support the kind of work that makes the world a better place, and this is how my skill set overlaps with a greater mission. Plus, I believe that when these kind of cause-focused organizations succeed, we all win. It’s been my pleasure to help them attract a larger audience, increase their sales or donations, and do more good.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I help both nonprofits and social impact companies get noticed and grow through effective marketing and communications. I have a background in both nonprofit and for-profit spaces, and believe that each has a role in doing good, so it makes sense to me to support both.
Nonprofits have an incredible history of helping people, and I’m grateful to have worked both with them and for them. However, we have also seen an incredible rise of the social enterprise model, where purpose is baked into the business model. It’s a beautiful intersection of cause and commerce, and for years, I’ve seen it as the future of business. So, I wanted to make sure I devoted time to helping them as well. There is no one way to making the world better, and it’s important to me to serve both spaces.
I think that stance is part of what sets me apart, especially as a solopreneur. There are cause marketing agencies, but so many of them only focus on the biggest nonprofits and corporate entities. I love helping small businesses, which I think also distinguishes Signify. If no one helps them to grow when they’re small, how will they ever become a household name? I want to see more of these amazing organizations take off, and become the norm, and that’s why Signify exists.
Truthfully, I’m not passionate about marketing and communications. It’s definitely important and it’s my skill set, but it’s also what I can use to support others. My passion is the people and causes I get to work with.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Atlanta is home to so many incredible places, but my favorites are, of course, the ones who are making a difference for others. I highly recommend: 1) Dr. Bombay’s, a quirky little tea shop that puts girls through college in India. 2) Refuge Coffee, which provides job training and a living way to refugees and immigrants. 3) Portrait Coffee, an African American owned shop that is pouring a new narrative for the coffee industry.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My business was started out of a need that my friends had. It also grew because of them. The need I saw for my services was a result of a number of friends who had small nonprofits and social impact companies, but had little or no marketing experience. So, I was happy to stand in the gap for them and help them get to the next level.
Without those relationships, I would not have seen this issue. And it was terrific to start a business by working on behalf of people who you care about and who care about you. Additionally, because of their support, encouragement, and referrals, my business began to grow. So, I’m indebted to those friends who showed me that there was a need, and how I was the perfect person to fill it. Signify is my way to professionally support the people and causes I already supported personally.
A big thanks to Katrell, Latasha, Eryn, Anne, Jeff, Patti, Mel, Holly, Nelli, Mark, Meier…and the others I’ve undoubtedly forgotten (So sorry)! You are amazing, and the world is a better place because of your work—and so am I!