We had the good fortune of connecting with Kevin Rubio and we’ve shared our conversation below.
Hi Kevin, we’d love to hear more about how you thought about starting your own business?
To be honest, how my business started was pure luck. I remember skating with my friends and we were talking about being sponsored by a brand. I told my friends that my dream is to make my own brand and take it as far as I can with my friends and family beside me. Then the next day I woke up and my wife started making shirts with some avocado’s smoking a joint and she called the brand Paltas (Peruvian slang for avocados). My friends loved the design, so I had her make more, pushed the sales and did a lot of soul searching for my skate team. Now I have kids that skate in contests all across the south, we have a bmx rep that helps spread the brand, and we sell more than shirts. We pushed our brand to selling skateboards pants socks and all other types of apparel goods we would be inspired to make.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
What has helped me a lot along with my brand is that I’m very business oriented. I went into school for sports management which helped me learn the ins and outs of running an extreme sports brand. My parents own a Latin American restaurant chain in Athens called Cali N Tito’s which helped me gain managerial and customer services knowledge growing up. I also work as a financial advisor for SunTrust which definitely helped with my finances and be confident in my investments with my brand.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my best friend came to visit me we would definitely go skate the Diy park in Athens. The skate community and I have invested a lot of time and money to that spot. Not only that it’s covered in crazy graffiti art and it’s wild. Of course we would go to the famous Latin restaurant Cali n Tito’s grab some Cuban sandwiches and maybe a margarita or two. If there is time in the night life we would go out to a Nuclear Tourism show. They are a surf punk band and they are killing it!
Who else deserves some credit and recognition?
I would like to definitely shout out to Sean Robinson for making this interview happen. My wonderful wife Fátima Rubio who has helped me with the designs and making the clothes. Shout out to my skate team that’s been beside me in helping the brand grow. One kid to name on the team especially is Carter Bass. He is a longtime friend before I had the business but with him by my side we not only pushed our brand but impacted our skate scene with DIY building a skate park in our local scene as well. Last of course shout out to all my supporters and wonderful artists that have contributed to the brands success so far.
Facebook: Kevin Rubio
Photo creds to Nolan Terrebonne