We had the good fortune of connecting with Kendra Jason and we’ve shared our conversation below.
Hi Kendra, what is the most important factor behind your success?
There are three factors I would say are the most important to the success of my workplace equity company, Work 4 Change (W4C): consistency, clarity of my branding, and our unique approach and service offerings. Consistency began with preparation. Before the launch of W4C, I took several starting your own business workshops, I built a team of mentors, and I hired a communications and branding consultant to help me build my branding look and message. Once I had these things in place, I consistently go to them in the execution of my business. I wrote a business plan and stuck to the main tenets, while allowing myself to grow and accommodate the unique needs of each client. My logo, tagline, look, and feel of my brand is fed to social media currents every day. I post on social media twice a day to push my company as top-of-mind marketing. I invested in a strategic communications consulting group called Humanity Communications Collective to ensure my communications strategy was clear before I launched my business. This leads to the second factor of my success – clarity of branding. Even as I post twice a day, no two posts are the same, but each post follows the style, look, and feel of W4C. All communication is in my branding colors with core messaging and focused marketing. The final success factor is me! All services offered through W4C are customized based on the client’s needs. I have a unique approach supported by my 20 years of expertise in work, inequality, and organizational behavior. All these things combined have made W4C a successful company by any measure.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Work 4 Change (W4C) is a consultancy of social scientists, thought leaders, digital storytellers, and skilled trainers who partner with companies to evaluate and improve workplace culture and communication through the lenses of social justice, humanism, equity, and science. Using a visionary and person-centered approach, combined with expertise in digital storytelling, our goal is to make you the preferred employer in your industry.
I founded Work 4 Change because I saw a great need: companies want to do better and workers want to enjoy the work that they do. Pulling from my experience as a sociologist and expert of organizational behavior, I knew that equity and justice, and humanity and dignity, needed to be central to the solution.
For the last 15 years, I have conducted research, given talks, facilitated workshops, and taught about work with the goal to better the everyday experience by helping organizational leaders best understand and meet the needs of their workers, so that workers’ job satisfaction, retention, meaningful contribution, and sense of value increase.
I am most excited about organizations who are genuine about doing equity work and I love to witness the individual- and organizational-level changes that occur through our partnerships. 2021 is a very exciting year for equity work and I cannot wait to see what is next!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I live in Charlotte, North Carolina. I think a perfect week in Charlotte would go a little something like this:
We would watch the Carolina Panthers at the Bank of America Stadium on Sunday.
On Monday, we would tour uptown and have dinner at King’s Kitchen.
On Tuesday, we eat dinner at family-owned Mama Ricotta’s Italian restaurant and have dessert at the local gem, Amelie’s French Bakery in the NoDa District.
Around Wednesday, we could enjoy drinks at any of many rooftop bars.
On Thursday, we could take a hike at Crowders Mountain and reach heights of 1,624′.
Friday, we would do a Black-owned business tour and visit spots like Leah and Louise and Jazzy Cheesecakes.
On Saturday we could enjoy a stroll in the famous Freedom Park.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to shout out W4C team members Kris Macomber and Ramiah Nesbitt. Also, thanks to my husband, Frank, and daughter, Kennedy, for their support.
Crystal E. Smith Photography