We had the good fortune of connecting with Keith Terrell and we’ve shared our conversation below.
Hi Keith, what role has risk played in your life or career?
I’ve been taking risks for as long as I can remember, but I don’t really think of things as risks. I’m very much so a go for it if you want it person. At the end of the day I always look at things like, what’s the worse that can happen? Either they say yes or they say no. Either it works or it doesn’t. Either way, I get to walk away and learn something. I think it has a lot to do with where I’m from and how I grew up. Growing up in South Central, I never thought I would make it to 18, like many others in those circumstances. I know well over 30 people who have been killed. That reality drove me to always just go for whatever I wanted, like what do I have to lose?
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I operate Three24 Film Studios, based in Atlanta, but we shoot globally. We specialize in producing beautiful videos for brands, businesses, agencies, and anyone else who’s looking for visuals with a dynamic and cinematic look & feel. Our latest project, Raincoat, is streaming now on Amazon. It’s a very timely piece with what’s been happening in our country. That’s something that sets us apart, we like to deal with real issues, meaningful stories, and projects that start conversations that need to happen. Raincoat is what I’m most excited and passionate about right now. I think everyone with a black son should watch it. I got to where am by working hard on set, keeping in touch with producers and individuals I’ve connected with on projects and really just building relationships. Taking my own money and producing and directing my own projects. Never wait on anyone is one of my mottos. I’m still learning a lot of lessons, but the one I think is most important is never give up. Ever. If you want something you will eventually get it if you keep putting in the work. I want the world to know that my brand/story is about change. I truly believe in using my art to tell important stories that hopefully spark a change, even if its just a change in you individually from something you got from my films.
Any great local spots you’d like to shoutout?
Good question, I’m still somewhat new to Atlanta and need to do a lot more exploring. My favorite vegan spots are Tassili’s, First Batch when I want something sweet, and Grass VBQ. I’m a gym rat so working out is definitely on the list, maybe a run at Piedmont park and hit the pull up bars there. And I’ve been waiting for someone to visit so we can hit Magic City lol, this is Atlanta so have to check out what it’s known for.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
First shoutout is two-fold. Have to give thanks to Big Sean for mentioning a book called Ask And It Is Given on The Breakfast Club years ago. That book changed my life and is the most important book I’ve read. And part of that shoutout is Ester and Jerry Hicks for writing it. My boy Phil Scott is high on the list of people I owe a lot to. Back when I was doing music he brought out the best in me. Dem Jointz, Chris Jenkins, the list can go on and on.
Youtube: I Am Keith Terrell
Mhandy Gerard (cover photo), Megan Monique