We had the good fortune of connecting with Julie Newman and we’ve shared our conversation below.
Hi Julie, can you walk us through the thought-process of starting your business?
I would love to tell you I had a beautiful business plan that was well thought out and researched, but that was just not the case. I started my business because the company I was working for in 2008 wanted to cut my salary in half and have me provide the same level of work. After thinking about it, I decided that I could do it on my own and probably make more than half my salary. I also had a 1 year old baby at home and wanted to be able to work from home and make my own schedule, so therefore Jewel Branding & Licensing, Inc. was born. I really only set out to make my original salary but then my business grew pretty quickly and I realized that it could actually be a real business where I had employees, etc. We just made the Inc. 5000 list for the third straight year, so I am thrilled with how the business has grown over the years and the people that are on my team. I brought on a business partner that has been vital to our growth and now we work with a team of all women where everyone gets to make their own work schedules and work from home. It’s amazing to provide other women the same work environment that was important for me to have.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Jewel Branding & Licensing, is a licensing agency representing cultural institutions, design-based lifestyle and fashion brands as well as multi-cultural artists and digital influencers from around the world. As a women owned and led company, most of our clients are women and that has been a huge part of our success. We love working for our clients and helping other women grow their businesses. Our success is their success.
I would also say we gain a lot of satisfaction in helping cultural institutions like The New York Botanical Garden and The Frank Lloyd Wright Foundation get their message across to consumers in innovative consumer products. We have created a niche for ourselves in the licensing industry and are proud of our work.
It definitely is not easy building a business, but having a strong team that work together and a clear focus on working with a certain type of client has helped.
I have learned so much along the way, but the biggest thing is that I always believe that no matter what happens, we can handle it. Be it a pandemic, losing a clients, an employee, etc. we are resilient and can adapt and change along the way.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Some places to check out are Ponce City Market, our. neighborhood Italian restaurant, Vintage Pizza. The Civil rights museum and the Aquarium is pretty amazing.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My business would not be where it is today without the love and support of my husband who was there for me for all the ups and downs of starting a business! My business partner, Ilana Wilensky has been amazing and we truly complement each other’s skill sets. I also am a member of EO, Entrepreneurs Organization, in the Atlanta Chapter and the network of people and my monthly business group has made a huge impact on growing Jewel.