We had the good fortune of connecting with Joseph Tova and we’ve shared our conversation below.

Hi Joseph, can you share a quote or affirmation with us?
Yes I do have a quote I keep dearly in my heart, and this one comes from Maya Angelou “You can only become truly accomplished at something you love. Don’t make money your goal. Instead, pursue the things you love doing, and do them so well that people can’t take their eyes off you” This quote talk about finding your passion and the pursue of continuous happiness. This for me is a powerful quote. Most of the time as an artist I have to fight the temptation of taking on project that has for me no creative connection to me or my brands. I try to always reminds myself to count every of my accomplishment on every project that tells stories or values I am aligned with. And if my name was attached to any Project I try to give my very my BEST.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I am the founder and creator of ALALA Film. The goal of my company is to reimagine a future of art, dance, poetry, science, and technology through a black lens. Celebrating black richness and uniqueness.

What sets my company apart is my narration and my rooted African tradition authenticity to my story telling.

I am mostly excited on seeing where my stories/art takes me.

Coming from a different continent and trying to establish yourself as a filmmaker with no relative in the industry was not an easy journey but thank God I had support along the way. The only way to overcomes most of the challenges is to keep your head up and keep pushing.

I have learned a lot of lesson along the way but one that stays to me is to pray, be the hardest worker in the room and grab your opportunity with two hand when it shows.

I pray the world remember me as the artist which portrait men, women, and children of color to see themselves as their ancestors have always seen them as Kings, Queens, Princesses, and Princes.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Behind a great conquest there is a great army. My biggest supporter and number one fan I do say my wife Keena Tova, thanks God for her encouragement and motivation and support on this Filmmaking path and willingness on reading each and every of my scripts. And my brother Paul Tova for his effort on helping me on every project. Over the years, I have been bless to have be in contact with amazing mentors who are willing to show me the way or enlighten me on various aspect of filmmaking, just to mention a few – Shawn Mathis, Carlos Bradley, Joshua Martin, Ethan Becker.

Website: https://www.alalafilms.org

Instagram: https://www.instagram.com/alala_film/

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