We had the good fortune of connecting with Jelece Morris and we’ve shared our conversation below.
Hi Jelece, how has your work-life balance changed over time?
I have been known for working on a few-many things at the same time since I was a child. As my purpose in life has been further exposed and refined, I have narrowed in on where and how I spend my time. I do not believe in multi-tasking but know I have picked up some avid task-switcher skills over time. Balancing it all really comes down to me understanding my priorities. I check in with myself every so often and ask ‘What are my main focus points of life right now?’. That answer tends to evolve with each stage of life I approach. Setting boundaries has helped me keep things balanced. When I understand what I can and cannot do, it makes it easier for me to make more concentrated choices without overextending myself. I often remind myself, I am only one person and there are still only 24 hours in a day.
What should our readers know about your business?
Coming from Haitian and Jamaican roots respectively, my co-founder, Suzanne Delica and I know first-hand what authentic Caribbean flavor tastes like. The simple thought of our parents’ cooking brings uncontrollable cravings that drive us to go to lengths to get an ounce of goodness. From booking impromptu trips to our family homes in south Florida, or asking more fortunate kin to fulfill a long list of grocery requests via postal mail, to driving over 30 minutes to get a luke-warm plate from a local, usually Caribbean-inspired restaurant. We thrive on Caribbean flavor! We are foodies through and through, yet health advocates first and foremost. As reality sets in, we also have to be honest about the strain that traditional Caribbean dishes can put on our livers and arteries when eaten excessively. Diabetes and hypertension run rampant in our families.
Introducing BoCa Flavor! After recognizing the need for healthy, accessible, and versatile Caribbean flavor, we created the company for those who have the same desires as us – foodies looking for wholesome Caribbean flavor reminiscent of mom’s authentic cooking while prioritizing all-natural ingredients, sustainability, convenience, ease of use, and of course savory, bold flavor.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Food and Drinks: RockSteady, Apt 4B, Negril Village Atlanta Hikes: East Palisades Trail, Amicalola Falls, Cascade Springs Nature Preserve The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
As the daughter of a Jamaican mother and father, I grew up around a lot of good food. Food was and still is central to many special moments in my family. My dad dabbled in the kitchen from time to time. I was often impressed by his patience yet efficiency in making good meals at home with the simplest, yet flavorful ingredients. My dad taught me you can always add more but you can’t take back what you’ve already put in. That simple saying has served as a life lesson for me in many ways. His simplistic cooking style coupled with the health issues that have plagued my family for generations influenced how I cook today. I have committed myself to a diet that is both healthy and versatile, primarily influenced by my culture and natural ingredients from the islands. I dedicate my shoutout to my dad who is a big part of my inspiration for my food business, BoCa Flavor.