We had the good fortune of connecting with Jauntel Taffe, MBA and we’ve shared our conversation below.

Hi Jauntel, how do you define success?
I define success for myself personally whenever I have the opportunities to work and have my career choices rooted in my true passions in life. Passion for me is constant and ever evolving, but I will always be able to identify a passion point. I identify passion points by having frequent “self checks” with my self, where I take the time out to ask myself is the activity I am doing making me happy? Do I feel happy when I complete the goal or activity?, also if I didn’t get paid as much as I did to do this or not at all would I still engage in this behavior? For me, when I am able to merge my passion with my God given purpose on a daily and generate revenue (a career) from in it, I am living successfully. Also success for me is defined when I create a goal, then a plan and subsequently I act on the tactics it takes to obtain the goal. Regardless if the outcome is seemingly positive or not, having goals, panning and executing them is true success to me. Accomplishing what you set out to do personally or professionally will always be a win from me whether it’s a teachable moment for me or a 100% completion of the intended goal.

Let’s talk shop? Tell us more about your career, what can you share with our community?
When it comes to my career, I like to call myself a corporateprenuer. Where I am an entrepreneur utilizing my corporate working knowledge in order to help other businesses and create another stream of income as a marketing/advertising freelancer. Currently I am the lead social media and digital buyer at the BB3 Advertising Agency. I have 6 years of experience in social media management, paid social and digital marketing. I am considered a senior level employee in most organizations. Prior to that I was a paid social media contractor for over a year at COX Automotive group and worked as paid social media manager for over two years at Asbury Automotive group along with several other marketing and sales positions, spanning from 2016. My journey has for sure never been easy and I am constantly having self checks with myself to ensure that I am doing what is in my best interest. What sets me apart in my career is that I genuinely want to be great at whatever I do. I never thought I would be a social media advertiser, but once I started I truly fell in love. While at Asbury Automotive group I created some of the top ads to date that company has seen. It’s also extremely important to be to be efficient. My goal is always to ensure that every client/company gets the highest ROI as possible when working with/employing me. One lesson I learned while working in corporate America is create your own doors. When you don’t receive the opportunities you want, CREATE one. I created multiple side businesses while working in corporate America. One being my consulting agency that I co-own with my business partner. I also started my own online boutique in 2018 under my lifestyle brand @Lovesweetyville. No-one is going to have your best interest at heart but you! One other very important lesson I learned is don’t settle. I believe that we weren’t placed on this earth to be unhappy or dislike what we do in order to make a living. I kept searching and continue to search for better. When I find myself not being challenged, unhappy or not vested in the project as I should, I let the employer know. And if there is no other role that works within the company, I have had the opportunity to present proposals for new roles or I have had to look for other opportunities outside of the organization. One thing is for sure, If I didn’t have this God-given tenacity to never settle I wouldn’t be where I am at today in my career and personal life.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Some of my favorite eating spots in the city are: Poor Calvin’s, Anna’s BBQ and Steamhouse Lounge. If people are looking for a fun an international nigh experience I love VODS Atlanta and Babylon Cafe’.

Who else deserves some credit and recognition?
I want to dedicate this shoutout to each and EVERY person that has ever spoken life over my situation or has ever said something positive to me or about me. To each and every person who has encouraged me or affirmed that they see positive and great things around & in store for me. I dedicate my shoutout to every client and company who has ever betted on myself as an employee/contractor and our marketing agency as a partner to their business. Also to anyone that has ever believed in me and most of all I dedicate this to my family. My mother first and foremost–Vera Matthews, who has always been my #1 supporter and who has now became one of my best friends. To my little brothers on both sides that remind on a daily that I have siblings who whether they want it or not need examples on ways they too can live life successfully. 🙂 Also to my business partner Imani Harris who has encouraged me since day 1 in business to create, create, and create some more! Lastly, I also dedicate this to any hater or doubter, because as we know you can’t be loved by all and some of my greatest fuel in life has been proving not only to myself that I can do what I set out to do, but also providing anyone wrong who ever thought anything contrary!

Website: www.Sweetyville.com http://nvrchpr.com/
Instagram: https://www.instagram.com/sweetyjayy/
Linkedin: https://www.linkedin.com/in/jauntel-taffe-mba-13189a61/

Image Credits
Clearly Focused Media Group and Tiara Marie

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