We had the good fortune of connecting with Federica Carlet and we’ve shared our conversation below.
Hi Federica, we’d love to hear more about how you thought about starting your own business?
Everything happened very naturally. People around me started to notice and appreciate my photography, and little by little I started to receive job offers. 12 years ago the first real job offer was to photograph a new furniture showroom in Manhattan, the client was so pleased with the images that he asked me to cover the party on the day of the big opening as well; events can be a chance to create new connections. At the event I was asked for my contact info and few days later I was in another beautiful high-end showroom photographing its interior in Soho. To me, one job led to another, and then another and another more… little by little I got to build a great list of contacts that kept growing over the years, it was always the client that was passing along my contact info to another that was looking for a photographer. My suggestion is to always be ready and prepared, and to put all your energy and effort in every single job, small or big, doesn’t matter. What matters most is you realizing what you wanna do and put all of your energy and effort to achieve it… in the best way possible. Learning is an endless process and I feel it is important that we always grow as professionals and that we explore different styles to be able find our own.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I was lucky enough that I never really saw myself in front of any risk, I found myself in front of choices and opportunities and I kind of embrace them along my journey. The first big choice I made was when I decided to move to NYC, 12 years ago. I didn’t know what to expect, I actually didn’t have many expectations at all, I just jumped into a new life, a new environment with a lot of enthusiasm. I loved photography all my life, in Italy photography was mostly my hobby. Once I moved to NYC I got to meet many different people, from different backgrounds and found myself in front of many, great and exciting possibilities. One of the things I love about NYC and the people here is that they let you prove what you can be capable of, they give you the possibility to show your skills and you really have the chance to pursue your dreams. I always seek the client satisfaction remaining at the same time faithful to what my style is. My eye loves interior and architectural photography, I also have a great passion for portraits; I love to observe people, to listen to their stories, and I try to tell these stories through my images, from a stolen shot in the street to a studio session. I am very fortunate to have had the opportunity to work with many big design companies and have had some of my photos published in several important magazines. Photography really is my happy place, and I am very lucky that my passion has became my job.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I live in Williamsburg and there are many things I love about this neighborhood, there are a lot of young people that live here and many of them are creatives, I love the vibe of this area as well as Greenpoint that is close by. My favorite restaurant is Five Leaves by McCarren Park, they have the best pancakes in town and the atmosphere of the place is really, really cool… vintage record player, nice music, interesting interiors and always cool clientell. Tacombi or Zona Rosa for amazing Margaritas, The William Vale for a breath taking view of the Manhattan skyline, I bring there all my friends that are visiting, for at least one aperitif during sunset. Also Beacon Closet deserves a visit for great vintage shopping, I once found a real Valentino’s dress for just 35 bucks… then I would take the ferry to Manhattan, enjoy the breeze and the view, rent a City Bike and pedal around the city, head to the The Guggenheim Museum that, with its distinctive architecture, gives a unique presentation of contemporary art and at the end I would take a nice walk into Central Park…
Who else deserves some credit and recognition?
I have to state the fact that the little town I come from couldn’t offer the same possibilities that NYC offered me and I am extremely grateful to all the people I met and that believed in me, I was very lucky to get to know and work with extraordinary human beings. I am grateful to many people that I met and got to work with during these years, but my shoutout goes to my dear husband, he also is a creative, he is a Design Director, a singer and a musician, a great web-designer with an incredible eye for aesthetic in general. He has always been supportive.
All photos taken by Federica Carlet