We had the good fortune of connecting with Erica Scales and we’ve shared our conversation below.

Hi Erica, we’d love to hear more about how you thought about starting your own business?
My father was a dedicated business owner so growing up he inspired me to become one. I would call myself a serial entrepreneur but one main thing I’m doing is to focus on one business at a time. I own a small independent film company. I graduated from film school in 2017. I’ve worked on tv sets, film festivals, filmed music producers, and produced/filmed podcasts. I definitely would like to produce movies and television shows. I’m mainly focusing on building my small media company called “Culture Factor Media.” I’ve gained so much knowledge while attending college in journalism on how to write news stories and do interviews, so I decide to build a media company which consists of interviews, podcasts, local news, and shows. The entertainment business is still a male dominated business and that’s definitely a challenge for me as a woman. I’ve found love in wanting to do this because I grew up sheltered and shy and need to branch out. Creating something like this on my own allows me to go out be open and be myself. I also work in healthcare by traveling to different nursing and hospital facilities.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I am proud to be passionate and dedicated about putting the work into what I do because when you have a passion for something that’s going to keep you motivated and keep working hard at it. Don’t just think about the money because it’s going to come. I just want to speak from the heart and report the facts. I got where I am because I have the mindset from the time, I was a teenager of wanting to create my own brand. I started working in healthcare while I was in high school. When I started helping patients as a public service worker, that allow me to connect, support, and help them heal during their stay at the facility. Having those social skills at an early age will allow me to bring others together with what I’m currently working on. About my brand, I feel like I’m in my happy place. I can now create meaningful dialogue and engagement with my audience that search engine algorithms will reward, index and serve up to the most relevant users based on content.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’m searching for events to see what’s going on in the city for the week. I want to make sure my best friend and I have a ball together. First, we’re going to purchase iced lattes and conversate about our plans to do in the city, in the afternoon we’re going to Breakfast at Barney’s, going out for drinks at Restaurant 10, and to the Illuminarim.

Who else deserves some credit and recognition?
I want to give a shoutout to my mother because she supported and made huge sacrifices for her children. She taught me to believe in myself, pray, and speak things into existence and great things will come to life. She’s the reason why I love her so much and she can cook.

Instagram: @culture_factormedia @preachartist_77

Twitter: @CultureFacMd

Facebook: Culture Factor Media

Youtube: Culture Factor Media

Image Credits
By Tay, @tc.pix, Tyrone Combs

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