We had the good fortune of connecting with Erica Hunter and we’ve shared our conversation below.
Hi Erica, we’d love to hear about how you approach risk and risk-taking
When assessing the risk, I always gage what the potential reward will be. For my business, it was a huge risk to not offer full fondant cakes. Traditionally most bakers use fondant and it just didn’t interest me at all. So I took the risk of offering bespoke one of a kind buttercream cakes, and the reward has been amazing. I’m staying true to my business model and building a reputation for my niche.
What should our readers know about your business?
I started and named SweetLois in honor of my late grandmother who introduced me to baking. My goal was to provide pretty cakes that taste good. I’ve worked extremely hard to provide that experience each time for my customers. What set SweetLois apart is our approach to cake designing and attention to details. No two cakes are exactly alike and each cake is made with the recipient in mind.
In just 2 years we’ve grown drastically and that hasn’t been an easy task. It’s required pushing beyond my comfort zone, learning the business and creating balance. I create best when I’m well rested. So learning to rest and show up 100% was imperative. Two of the biggest lessons to date have been to decline an order if it’s a design that I’m not comfortable with executing, and communication.
I am passionate about baking, designing and giving people a Sweet experience. They choose SweetLois over and over and I don’t take that for granted.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We would definitely visit Nanas Chicken & Waffles, have a massage at Zenwithin Spa. We would then head over to Sugar Coat for an amazing mani & pedi. Do some shopping at The Shops at Buckhead, and change and make our reservation for Pasha ATL. The next day we’d head to Top Golf for mid day fun, have lunch at Roc South Cusine and then dinner at Frankie’s the steakhouse later. The next day we would walk the belt line for some cardio and stop by Sweet Joy Ice cream shoppe for some amazing hand dipped icecream. On the last day we definitely have to experience some JJ’s chicken right before visiting the museum and finishing our night off catching some live music.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Honestly, it’s my village. My husband especially. They’ve pushed me to start and keep pushing me on days I wanna quit. I couldn’t do any of this without them. My village, my team, my lifelines next to God.
Facebook: SweetLois Confections