We had the good fortune of connecting with Dr. Lisa Rhymer and we’ve shared our conversation below.
Hi Dr. Lisa, we’d love to start by asking you about lessons learned. Is there a lesson you can share with us?
Staying focused is of paramount importance. Writing down goals and tasks provides you with a framework of the scope of work needed to make progress in your business. Research is part of the process ; make sure you’re knowleable about what you’re doing, about what you’re selling, and about what you’re marketing. Knowing your clients as well as their preferences is key to building business relationships and return customers . I’ve learned that people appreciate when you take their individual style into consideration. Likewise, I’ve learned that it’s okay to make mistakes. Mistakes are often some of the best learning experiences. Another important lesson I’ve learned is that it’s important to keep investing in your business (be it time or resources). These “investments” contribute to growth, and growth is a process that happens in stages. Documenting everything provides you with an accounting of where you were and where you’re at.
Let’s talk shop? Tell us more about your career, what can you share with our community?
Most people I encounter are quite surprised when they discover my background beyond the realm of designing jewelry. For years I’ve served as a practitioner as an educator. I’m currently a school administrator as well as an adjunct professor at a college where I teach graduate level students. I’m proud of the role I play in supporting the implementation of instruction, I’m excited about helping teachers, and equally thrilled about helping graduate students in their pursuit of an advanced degree. I believe teachers / educators are amongst the unsung heroes of our time. I value and celeberate education, and education plays a huge role in my business because I’m constanly learning new things and business principles along the way. Likewise, customers apprecite our conversations about natural stones and the origins of certain stones based on the research. They love learning. Overall, education has had an enormous impact on my brand. I understood the importance about educating myself about business, marketing, the jewelry industry, Trademarking, and consumers.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
The Atlanta area is so rich in culture and history that it would be hard to narrow it down. Of the many places I’ve discovered I would love for friends to experience America’s Mart / The Apparel Mart (All 4 buildings are exciting), The Herndon Home, The Carter Center, The King Center, The Alliance Theatre, Etowah Indian Mounds, The Vulcan Rock Quarry, I’d have them hike Stone Mountain, go to the Alliance Theatre, Cha’teau E’lan for wine tasting and a massage, they would have to experience Bruster’s Ice Cream (preferably the location in Stone Mountain, GA in Gwinnett), I would have to treat them to cheescake at the Cheesecake Factory, and for a whimsical treat we would visit “Cheesecaked”. Likewise, our itinerary would have to include Felini’s Pizza as well as Ippolito’s Pizza. For my health savvy friends, we would have to visit JuTox Juice Bar. They make the best smoothies, juices, and wraps. If an artist of choice was at the Historic Fox Theatre, the treat would be the artist as well as the beautiful architectural design. Lastly, I would direct them to my website www.mycharmedarm where they could have their arms charmed. Hey, they can save on shipping because I would deliver immediately!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would be remiss if I didn’t give honor to God 1st and foremost! None of this would be feasible without God. The ability to create, the inspiration, and the natural resources I utilize are God given. I don’t take it for granted. Additionally, I give recognition to my clients/customers whose unwavering support of My Charmed Arm is the impetus of my designs. I am honored that people purchase from my collection and commission me to design custom pieces. I recognize they have choices, so I send a huge “Shoutout” to them for choosing me. Lastly, it goes without saying that I give a huge “Shoutout” to my family whose love, prayers, words or encouragment, and support is valued more than they know.