We had the good fortune of connecting with Dia Wins and we’ve shared our conversation below.

Hi Dia, can you walk us through the thought-process of starting your business?
My desire to stay sane while working a job I hated was my motivation.to start my own business. I wanted to fulfil my passion while making money to fund my dream.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I am a stylist, who is a certified Image Consultant who also provides creative direction and beauty to all clients, I take pride in being a one-stop shop and I believe that’s what sets me a part from most stylists. What I am most proud of right now is being the first showroom in Charlotte to host other designers who just so happen to be black and women! I envisioned a lot of what’s been taking place, just never imagined this soon. Thankfully with my way of networking and constantly showing up on my social media platforms I’ve become detectable and my brand started to speak for itself. Other designers wanted to be a part of what I was doing, So I threw networking events, threw fashion showcases and also featured in some to expand my brand. As a result, I now have a community of designers, models and photographers that help this phase of my career that much easier. I wouldn’t say it has been hard because I am a natural personality but it was uncomfortable for me shifting to social media. I had to change who I was as an individual. The mindset that people should want my services rather then me selling them to a potential client. I was a very prideful person, still can be at times, but I think it helps me stay on my toes. The lesson in this journey has been that everyone needs a team, you must trust that team, and lastly, you have to have patience to excel with the team you’ve selected. I want people to leave from the article understanding that this brand was birth from a place of desperation. I needed to fulfil my purpose to survive, so my brand represents rebirth! A empire you can come to to (re)discover who you are and show up as the best version of yourself.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If I had a friend to come visit for a week it would be filled with nature and artsy activities. I am a known “foodie” so brunch everyday would be a must. I live in Charlotte, so we would start from the North side of the city across to the South side. I typically like small business eating so I aim to take them places they’ve never been. We would visit the park we have with many cool features from ice skating rinks to canoeing. When it comes to night life I would probably start with weekday open mics at lounges around the city. Stats is a great place for live music, drinks and good food. A self-care day is also a must! A massage or pedicure at minimum has to take place. We have this are called Optimist Hall that has a ton of restaurants, photo ops, and people to meet. Most importantly, our museums here in Charlotte are rather impressive and showcase local art so I would definitely take them to Mint Museum and Harvey B. Gant which is our African-American museum. For a little night life, I’d go to Crave for some fun board games and great desserts.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to recognize my mother for believing in my dream to become a full-time entrepreneur!

Website: oximoronfashionsense.com

Instagram: @oximoronfash_on

Linkedin: https://www.linkedin.com/in/diamondwinstead/

Twitter: https://twitter.com/OXImoron_fashON

Facebook: OXImoron Fashion Sense

Yelp: https://biz.yelp.com/home/bD0_eMpIBbpJkkmcBsm2TQ

Youtube: https://www.youtube.com/channel/UCrpa0dRxCLiR8Xx6GugEePQ

Image Credits
JR Roseborough Ari Panda Imani

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