We had the good fortune of connecting with Dhindsa Hulana and we’ve shared our conversation below.
Hi Dhindsa Hulana, what do you attribute your success to?
The most important factor behind the success of my brand has been consistency. I started my first legit business in 2018 fresh out of high school. I’ve always had an entrepreneurial spirit so anything that I have had my hands in was a success. I have always believed in myself and that has been the driving force behind all of my projects. Once I realized that my brand doesn’t grow unless I feed it I have been intentional ever since.
What should our readers know about your business?
I started Hulana Events formerly known as By Hulana Cuisine in 2019. When I started in 2019 I was operating on a much smaller level than I am now. I started by selling desserts such as cheesecake strawberries, cake slices and my favorite banana pudding. I would make food and post it on my Instagram.
It wasn’t until one day I made my favorite meal which is seafood. I made crab legs with shrimp, corn, eggs and potatoes and posted a picture of it on my IG story. One of my high school friend Genesis responded to the story saying ” Can I buy that from you?” For a minute I was thinking HUH? But I insisted and made it happen. I delivered the meal to her and she posted it on her story and the orders began to pour in.
How did I get into catering? One of my client’s by the name of Jahlil Owner of JMcallister Events would always purchase Crab leg meals from me. I mean she was ordering with me almost every day. Jahlil runs a well known and highly reputable event company in ATL. She calls me one day and asks me to send her the price for a catering menu for around 40 guests. Im thinking to myself like “Jahlil I don’t cater”. I realized then she was presenting me with the opportunity to change my entire business model. The event was a success! The feedback was amazing, Im super thankful for Jahlil.
The rest is history!
This was the day I realized, It’s not about where you start but how you finish.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I would first start by Brunching! Brunching in Atlanta is always a vibe. My favorite brunch spot in ATL is Toast on Lenox. The food is always amazing every single time. The customer service is great. The drinks are even better! The ambiance is everything… Such a Vibe. I love Toast!
After brunch we would do a spa date. I love to be pampered. Relaxing and unwinding will always be one of my favorite hobbies. For a good spa date I would suggest massages at Jeju and then getting mani & pedi’s at Buckhead Nail Studio.
Then we would have to do some shopping of course! I love shopping at different boutiques around Atlanta. One of my favorite girly boutiques to visit is The Babes House. They have a good selection of It Girl Fashion pieces. After there we would head to Le Hammonds which is located in Downtown ATL, here we will find high end luxury pieces such as Gucci, lv, Christian Dior, Christian Louboutin just to name a few!
For dinner we would go to PASHA. I love Pasha. They have a Mediterranean style cuisine, with great food, drinks and hookah.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
First and foremost I want to give credit to God. Without faith not any of my accomplishments would have been made possible. I tell every upcoming entrepreneur to include God in their business plan. Be intentional and pray over your business! It truly makes a difference.
The Driving force behind my first successful business is my dearly departed Grandmother Vivian whom passed in June 2019. During the time of her passing I used my business as a way to grieve. Everything I do is in memory of her.
Yoshi Hardeman Creative Director @Fuggyfuggy2006photos for Photography