We had the good fortune of connecting with Deandra Coleman and we’ve shared our conversation below.
Hi Deandra, what is the most important factor behind your success?
The most important factor behind my success is my mindset and my belief in myself. My life has been a series of setbacks, places I thought I would never find myself, situations that I thought I could never come back from, but I did. I knew beyond anything that I’ve ever known that my life was meant to be great, free from struggle, free from the grind. I hate those words! Life is not meant for you to struggle or grind…work hard, yes, but not grind. I had to bet on myself and start creating the life and business that I wanted to run and stop letting circumstance dictate that for me.
What should our readers know about your business?
6Zeros Brand Studio is all about crafting our client’s story and brand in a way that is authentic to who they are and that calls in their ideal audience through storytelling, brand strategy and visual design. We work with women who have been in business for one year or more and are starting to see some profits. They really need to focus on brand strategy and development at this point. These women are looking to hone in on who their ideal client is and their specific avatar and need to find a way to connect with them on a deeper level. Our mission is to have women unabashedly lead with their unique story. We believe deep down that a person’s transparent story is what truly calls in their tribe and allows the know like and trust factor to start working for them. I absolutely love to bear witness to women’s incredible awe-inspiring stories and get to have a front-row seat in helping them craft that. That is really what keeps me going on a daily basis. Getting to this point in my business definitely was not easy, but it wasn’t hard in the sense of traditional hard work. This is something that has just come naturally to me because I, too, have my own comeback story and that has been the most powerful definer of my business. Whenever I am vulnerable enough to share my story is when I garner the most likes on social media, where people DM me behind the scenes and say, ‘oh my goodness – I needed to hear that! Thank you so much for sharing and for being transparent.’ I had to, in my own way, really work through my mindset issues of being an open book, being vulnerable and not feeling like people are going to judge me because of where I’ve been in my past and on my journey. That was truly a challenge for me to come out of my shell, to be front and center and to own my story and have confidence in it. What I’ve learned along the way is that when you walk bright in your confidence and in your light, it gives other people permission to walk in theirs. And that’s really what 6Zeros Brand Studio is about. We help women craft their comeback story in order to start living the double comma lifestyle that they want to enjoy and truly deserve in their life.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Hands down, my son, Tristan. He is the motivation that has kept me going all of these years. We have been through hell and back together and I would have no one else by my side to witness the benefits of hard work and perseverance.